Arts and Entrepreneurship, Minor

CIP Code

50.1001

Program Overview

The Arts and Entrepreneurship minor is an interdisciplinary program that provides undergraduate students with the entrepreneurial knowledge, skills and resources needed to successfully launch and run their own business in the arts, including fine and applied arts, design, performing arts, and entertainment media industries. Students in the minor will learn and implement the skills needed for evaluating and ensuring the success of a business opportunity in the arts industry, including team building, organizing, planning, integrating, and persuading. Participation in the minor supports students in the arts who have learned skills and techniques to create unique and original products and to provide creative services and opportunities. The minor ensures successful utilization of their unique skillsets by teaching them how to evaluate and launch an innovative business venture. The minor leads to an internship course providing real-world opportunities within the arts industries to learn relevant skills and processes and helps students establish local connections to art professionals here in the RGV. The minor will also provide instruction in product solution fit, target customer, market research, marketing strategy and plan, online presence for the arts, as well as how to raise funds.

Admission requirements for this program beyond university admission requirements.

  • Must be declared in an undergraduate program in the College of Fine Arts.

Minor Requirements - 21 hours

Required - 18 hours

ARTS 4314Advertising Design

3

ARTS 4391Individual Problems/Internship/Co-op

3

ENTR 3341Entrepreneurial Marketing Fundamentals

3

ENTR 3356Introduction to Entrepreneurship

3

ENTR 4360Entrepreneurial Finance

3

INFS 4381Online Presence for the Arts

3

Electives - Choose 3 hours

ARTS 4312Sustainable Product Design

3

ARTS 4384The Arts Profession

3

ENGL 3349Grant Writing

3

ENTR 4370Entrepreneurial Law

3

MARK 3320Personal Branding and Communication

3

MUSI 4310Music Advocacy, Outreach, and Business

3