Marketing (Branding and Communication), Bachelor of Business Administration

CIP Code

52.1401.00

Marketers conduct marketing research where they study cultural, social, economic, and environmental factors that can have an effect on product or service development. If you are sociable, creative, and enjoy working with teams, you can expect to find job positions, such as marketing coordinators, retail store managers, marketing directors, advertising managers, and public relations, with this career. 

Core Curriculum – 42 Hours

The Core Curriculum serves as a broad foundation for the undergraduate degree. All candidates for a bachelor’s degree must achieve core student learning outcomes, including communication, critical thinking, empirical and quantitative skills, teamwork, personal responsibility and social responsibility, by completing courses within each category or component area of the Core Curriculum as outlined below.

The University has approved specific courses that satisfy Core Curriculum Requirements. Approved courses can be found on the Core Curriculum Page. Students seeking the most efficient way to complete the core curriculum and major or minor requirements are advised to take approved courses that can fulfill both requirements. Although core curriculum courses can also be used to fulfill major or minor requirements, earned credits hours are only applied once. The courses listed below fulfill core curriculum and major requirements. Students who have completed a core curriculum category with courses other than those listed below will still be required to take the listed course(s) to meet major requirements.

020 Mathematics – 3 hours

MATH 1324Mathematics for Business and Social Sciences

3

Students who completed this category thru transfer course or who have changed their  major to business will be allowed to apply MATH 1314 or MATH 1414 or MATH 2412 or MATH 2413 if it was passed with a ‘C’ or better

080 Social and Behavioral Sciences - 3 hours

ECON 2301Principles of Macroeconomics

3

Students who have taken another course in section 080 will still need to complete ECON 2301 with a ‘C' or better.

090 Integrative and Experiential Learning - 6 hours

QUMT 2398Decision Analytics

3

Students who completed this category thru other coursework should consult with an advisor.

Major Requirements – 78 Hours

Required Courses - 45 hours

Business Foundation – 18 hours

INFS 1001Computer Proficiency

0

ACCT 2301Introduction To Financial Accounting

3

ACCT 2302Introduction To Managerial Accounting

3

INFS 2300Data Modeling Management Tools

3

ECON 2302Principles of Microeconomics

3

MGMT 1301Introduction to Business

3

QUMT 2341Business Statistics I

3

INFS 1001 is a prerequisite for INFS 2300 and QUMT 2341. Students should email business.advising@utrgv.edu  for more information. 

Before beginning Advanced Courses, review and submit your Application for Admission into VCoBE.

Advanced Business Core – 18 hours

BLAW 3337Business Law I

3

QUMT 3341Business Statistics II

3

FINA 3380Introduction to Finance

3

MARK 3300Principles of Marketing

3

MGMT 3361Principles of Management

3

MGMT 4389Strategic Management

3

Marketing Foundation – 9 hours

MARK 3340Consumer Behavior

3

MARK 4350Marketing Research

3

MARK 4399Marketing Strategy (Capstone)

3

Prescribed Electives - 12 hours

Management Information Systems – 3 hours

Choose one:

INFS 3390Management Information Systems

3

ACCT 3326Accounting Information Systems

3

International Business - 3 hours

Choose one:

INTB 3350Global Accounting Perspectives

3

ECON 3353International Trade

3

FINA 4381International Finance

3

INFS 3380Global Information Technology

3

INTB 3330International Business

3

MARK 3310International Marketing

3

MGMT 4311International Management

3

Ethics - 3 hours

Choose one:

MARK 3330Business Ethics and Corporate Social Responsibility

3

MGMT 4304Business and Society

3

Business Communication - 3 hours

Choose one:

COMM 3313Business and Technical Communication

3

MARK 3320Personal Branding and Communication

3

MGMT 3335Communication Policy and Strategy

3

Branding and Communication Concentration - 21 hours

Required:

MARK 3382Branding

3

MARK 3383Pricing Strategy and Tactics

3

MARK 4384Professional Selling and Sales Management

3

MARK 4385Integrated Marketing Communications

3

Choose three:

MARK 3350Services Marketing

3

MARK 3360Retailing

3

MARK 4360Social Media and eMarketing

3

MARK 4370Topics in Marketing

3

MARK 4380Marketing Internship

3

Total Credit Hours: 42

Total Credit Hours: 120

Major Admissions Requirements

Admission requirements required for this program beyond university admission requirements. 

  1. Student must complete all 18 hours of Business Foundation Courses, and a minimum of 33 credit hours in the Core Curriculum including ECON 2301, before applying to VCoBE.
  2. Grades of ‘C’ or better in all Business Foundation courses.
  3. Grade of ‘C’ or better in ECON 2301.
  4. A minimum 2.6 GPA in combined the combined Core Curriculum, Business Foundation Core, and in any of the following completed advanced courses: BLAW 3337, QUMT 3341, MARK 3300, and MGMT 3361. This GPA calculation will include transfer coursework.
  5. All students pursuing a Bachelor’s degree from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Major coursework for their degree.

Major Progression Requirements

Progression requirements required for this program.

Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses in order to earn program credit towards this major. Students must maintain a minimum 2.5 Institutional GPA in degree plan.  

Major Graduation Requirements

Specific graduation requirements required for this program beyond university bachelor’s degree requirements.

  1. Grade of ‘C’ or better in ECON 2301.
  2. Grades of ‘C’ or better in all Business Foundation courses.
  3. Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses.
  4. A minimum 2.5 Institutional GPA in the combined Business Foundation; Advanced Business Core, Marketing Foundation, Prescribed Electives and Branding and Communication Concentration coursework being used to satisfy degree requirements. 
  5. A minimum 2.5 Institutional GPA required for coursework being used to satisfy degree requirements.