MARK 4331 Multicultural Markets

This course gives students an overview of multicultural marketing and the dynamics of a diverse market environment, while identifying target audiences and how best to reach that audience. By reflecting on the biases in the business world, it helps students to evaluate diverse marketing approaches while learning the necessary skills involved in identifying and evaluating the unique characteristics of diverse market groups and their impact on the bottom line.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer