EBM 650 International Marketing Management
The course examines international market segmentation; product attributes; cultural differences, economic differences, differences in product, and technical standards; global advertising; and international pricing in transnational business operations. It stresses application of marketing concepts, principles and procedures for planning, development, and implementation and control of marketing programs. Course emphasis is on the matching of organization resources and strengths with global marketing opportunities and strategies to overcome environmental threats. Central to the course is a team project involving the development of a marketing plan for a product or service to be marketed in at least two countries. Prerequisite: EBM587.
Prerequisite
( EBM587 D- O EBM587 TC )