SM 404 The Management of Physical Activity and Sport
This course focuses on the principles of efficient management and leadership concepts as applicable to the physical activity and sport industry. Further, it focuses on principles and techniques of management relating to programs, facilities, special events, and personnel. Includes key personnel issues in sport management and various physical activity situations; ethics, law, and governance in sports administration; and the role of the marketing process in sport administration and budgeting. This course provides relevant theoretical and practical application of management strategies and administrative principles within sport organizations. It offers an overview of organizational structures, functions, and policies of local, regional, national, and international sport governing bodies. This course provides students with specific knowledge and skills related to the strategic management of sport organizations. Ultimately, this course will provide students the theoretical and analytical tools to both design strategic business plans for sport organizations and to evaluate existing strategies for sport organizations.
Distribution
Fall