Undergraduate-Catalog

Marketing - B.S.

120 credit hours

Required Woods Core (39 credit hours)

WC 100Into the Woods, Out of the Woods, Communities and Education

3

CO 111Introduction to Human Communication

3

EN 111English Composition and Research Writing

3

HI 222World History Since 1900

3

TH 200Love and Justice: The Faith and Spirituality of Saint Mother Theodore Guerin

3

EN 211Introduction to Literature

3

MA 253/PS 253Statistics

3

 

Choose One

PH 320Ethics

3

BI 330Bioethics for Healthcare Professionals

3

 

Choose One

FR 111Basic French I

3

SP 111Basic Spanish I

3

WC 150Intercultural Communication

3

 

Choose One

BU 131Macroeconomics

3

PS 111General Psychology

3

SO 211Introduction to Sociology

3

 

Choose One

BI 101Biology: Unity and Diversity

3

BI 101LBiology: University and Diversity Laboratory

0

Or

CH 101Chemistry for Changing Times

3

CH 101LChemistry for Changing Times Laboratory

0

 

Choose One

AD 200Studies in the Visual Arts

3

MU 200American Music: From Jamestown to James Brown and Beyond

3

TA 213Introduction to Theatre

3

 

Choose One

WC 401Social Justice

3

WC 402Sustainability

3

WC 403Global Women Leading Change

3

WC 480Woods Core Capstone Topics

3

Required Business Core (27 credit hours)

BU 121Principles of Accounting I

3

BU 122Principles of Accounting II

3

BU 232Microeconomics

3

BU 241Principles of Management

3

BU 251Principles of Marketing

3

BU 281Managerial Communications

3

BU 371Business Law

3

BU 381Business Finance

3

BU 481International Business: Strategies and Policies

3

Required Marketing Courses (12 credit hours)

BU 352Consumer Behavior

3

BU 354Salesmanship

3

BU 455International Marketing

3

BU 458Marketing Management

3

Business Electives (9 credit hours)

Choose three:
BU 341Human Resource Management I

3

BU 353Digital Marketing Essentials

3

BU 356Supply Chain Management

3

BU 482Research in Business

3

EN 330Public Relations

3

Open Electives (33 credit hours)

Thirty-three credit hours of open, undistributed elective credit hours.  A student may choose to declare a minor.