2019 - 2020 Course Catalog

BUSN 1159 Hospitality Sales and Marketing Management

Organization and functioning of marketing and sales department, the need for sales planning through analysis of product, competitors and market. In addition to sales planning and analysis, students will work with industry experts selling the hospitality product.

Credits

(4 cr)

Cross Listed Courses

(Same as HSMA 2172)

Offered

Semesters: Spring

Notes

Recommended: Strong interest in hotel management along with computer skills.