MKT 4031 MARKETING MANAGEMENT

Analysis of problems encountered by firms in marketing goods and services. Emphasis is placed on marketing research and the formation of strategies to integrate product planning, pricing, distribution, promotion and service within the current socio-economic environmental framework. Students may not receive credit for both MKT4031 and SPM 4260.

Credits

3

Prerequisite

BUS 1020, BUS 3020 / FIN 3020, BUS 1070 / FIN 1070

Corequisite

BUS 1020, BUS 3020 / FIN 3020, BUS 1070 / FIN 1070