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Marketing Concentration (Fully Online)

Sponsoring area:

School of Business

Molloy Concentration Code: INTMR (INTMKR)

Fully Online Concentration: Available through the Blended/Online Learning Program.

Requirements

Required Courses

BUS 2010Principles of Management

3
MKT 2300Principles of Marketing

3
MKT 2350Consumer Behavior

3

Complete three courses (9 Credits)

MKT 3320Fundamentals of Entertainment and Sports Marketing

3
MKT 3370Marketing Strategy

3
MKT 3380Fundamentals of Marketing Research

3
MKT 3390Marketing Analytics

3
MKT 3400International Marketing

3
MKT 3410Branding Strategies

3
MKT 3420Digital Media Marketing

3
MKT 3440Advertising and Integrated Marketing Communications

3

Total Credit Hours: 18