Marketing Minor

Sponsoring department:

School of Business

Molloy Program of Study Code: MRKMI

 

This minor is prohibited for Marketing Majors.

Requirements

Required Courses

BUS 2010	Principles of Management	3
MKT 2300	Principles of Marketing	3
MKT 2350	Consumer Behavior	3

Complete three of the following courses (9 Credits):

MKT 3320	Fundamentals of Entertainment and Sports Marketing	3
MKT 3370	Marketing Strategy	3
MKT 3380	Fundamentals of Marketing Research	3
MKT 3390	Marketing Analytics	3
MKT 3400	International Marketing	3
MKT 3410	Branding Strategies	3
MKT 3420	Digital Media Marketing	3
MKT 3440	Advertising and Integrated Marketing Communications	3

Total Credit Hours: 18