Marketing Minor

Sponsoring department:

School of Business

Molloy Program of Study Code: MRKMI

 

This minor is prohibited for Marketing Majors.

Requirements

Required Courses

BUS 2010Principles of Management

3

MKT 2300Principles of Marketing

3

MKT 2350Consumer Behavior

3

Complete three of the following courses (9 Credits):

MKT 3320Fundamentals of Entertainment and Sports Marketing

3

MKT 3370Marketing Strategy

3

MKT 3380Fundamentals of Marketing Research

3

MKT 3390Marketing Analytics

3

MKT 3400International Marketing

3

MKT 3410Branding Strategies

3

MKT 3420Digital Media Marketing

3

MKT 3440Advertising and Integrated Marketing Communications

3

Total Credit Hours: 18