COM 3570 Digital Public Relations Campaigns
(also ENG 3570)
Writing-Intensive Course
This writing-intensive course evaluates existing digital campaign platforms and offers students the hands-on opportunity to redesign them. New strategies and digital platforms are recommended based on extensive research in the marketplace inclusive of audience targets and the usage of the ever-evolving multi-channel digital platform. Students will design and refresh campaigns for local companies and nonprofit agencies and professionally present their findings and recommendations.
Distribution
Communications