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Marketing—B.S.

New York State Registered Program Code: 36275

HEGIS Code: 509.00 {Marketing and Purchasing}

Molloy Program of Study Code: MRKBS

Program Learning Outcomes

Students will be able to:

  • Demonstrate advanced knowledge related to the discipline of marketing.
  • Analyze and evaluate information or a situation to form a judgment.
  • Use written and oral communication skills effectively to deliver professional reports and presentations.
  • Integrate ethical concepts as they apply to business decisions.
  • Use quantitative and qualitative skills as they relate to the discipline of marketing.
  • Demonstrate knowledge of organizational theory as it applies to decision-making and leadership.

Requirements

General Education Requirements (35 Credits)

Acceptable courses listed under General Education Requirements.

Arts and Fine Arts (3 Credits) One out of two disciplines: ART History or MUS History

English Composition (3 Credits) ENG 1110

Languages (3 Credits)

Languages or Literature (3 Credits) Either a second Language course or Literature course

Social and Behavioral Sciences (9 Credits) Three out of four: History, Political Science, Psychology or Sociology

Science (3 Credits)

Philosophy (3 Credits)

Theology/Religious Studies (3 Credits)

Physical Education (1 Credit)

Core Course (4 credits)

NOTE: The General Education requirement is 44, and has been adjusted to 35, because the following Related requirement will also satisfy the requirement: COM 2290, ETH 2570 and MAT 1150B.

Major Requirements (54 Credits)

BUS 1010Introduction to Business

3
BUS 2010Principles of Management

3
MKT 2300Principles of Marketing

3
MKT 2350Consumer Behavior

3
BLW 2400Business Law I

3
ACC 2600Accounting I

3
ACC 2610Accounting II

3
BUS 3040Organizational Behavior

3
BUS 3340International Business

3
MKT 3370Marketing Strategy

3
MKT 3380Fundamentals of Marketing Research

3
BUS 3430Quantitative Analysis for Business Applications

3
FIN 3500Corporate Finance

3
BUS 4600Business Internship I

3
BUS 4900Capstone

3

BUS 4600: Full-time working students will take any 2000, 3000, 4000 ACC/BUS/ECO/MKT/FIN course with the Program Director's approval.

Complete three additional marketing courses (9 Credits)

COM 3570Digital Public Relations Campaigns

3
ECO 3010Real World Macroeconomics

3
ECO 3020Advanced Microeconomic Themes

3
MKT 2550Public Relations

3
MKT 3320Fundamentals of Entertainment and Sports Marketing

3
MKT 3390Marketing Analytics

3
MKT 3400International Marketing

3
MKT 3410Branding Strategies

3
MKT 3420Digital Media Marketing

3
MKT 3440Advertising and Integrated Marketing Communications

3
NMD 2260Introduction to New Media

3

Related Requirements (26-28 Credits)

CIS 1050Computer Applications for Business

3
CIS 3600Computer Information Systems in Business

3
COM 2290Experiences in Corporate Communications

3
ECO 2510Macroeconomics

3
ECO 2520Microeconomics

3
ENG 2380Techniques of Business Writing

1
ETH 2570Business Ethics

3
MAT 1150BElementary Statistics for Business

3

MAT 1150B: MAT 1150A is equivalent if transferred or already completed

Complete either (1-3 Credits)

COM 2100Public Speaking

3
COM 2390Public Speaking for Business

1

Complete either (3 Credits)

ECO 3150Money, Banking and Financial Markets

3
ECO 3200Global Economics and Finance

3

Electives (11-13 Credits)

Liberal Arts and Sciences (LAS) for a B.S. degree is met. FST 1000 counts as towards Electives Requirement.

(Adjust Electives needed for having a Minor(s), Remedials, ESL, Honors Programs, PED/FST waivers as needed, under consultation with advisor.)

Total Credit Hours: 128