Contents
Catalog Links

2023-2024 Catalog and Student Handbook

Entrepreneurship, Bachelor of Arts

Requirements for a major in Entrepreneurship

Required Courses (30 Hours)

ENTR 101Entrepreneurial Mindset

3
ENTR 201Creativity & Innovation

3
ENTR 302Feasibility Analysis & Planning

3
MKTG 201Principles of Marketing

3
MKTG 385Marketing Research

3
MATH 123Practical Statistics

3
ACCT 202Introduction to Financial Accounting

3
ECON 212Principles of Macroeconomics

3
FIN 301Business Finance

3
MNGT 201Managing Organizations

3

Communication Elective (3 Hours)

Choose one of the following:
COMM 209Constructive Argumentation

3
COMM 314Persuasion

3
MKTG 325Principles of Selling

3
WRIT 308Persuasive Writing

3

Creativity Elective (3 Hours)

Choose one of the following: (Note: Some courses have prerequisites.)
ART 224Painting I-Oil

3
ART 240Introduction to Photography

3
ART 311Printmaking

3
ART 347Monoprint

3
BIOL 301Scientific Imaging

3
COMM 110Human Communication

3
COMM 211Organizational Communication

3
ENGY 401Energy Systems Design

3
GRPH 201Software for Design

3
GRPH 220Design Foundations

3
MASS 150Principles of Photography I

3
MASS 225Introduction to Advertising

3
MASS 250Principles of Photography II

3
MASS 380Advertising Copy Layout

3
MASS 410Advertising & Public Relations Campaigns

3
POLS 215Moot Court I

3
SMGT 334Sport Facility & Event Management

3
SMGT 336Sport Marketing

3
THEA 341Scenic Design

3
THEA 342Costume Design

3
THEA 344Lighting Design

3
WRIT 290Introduction to Creative Writing

3
WRIT 301Short Fiction Workshop

3
WRIT 302Creative Nonfiction

3

Legal Issues Elective (3 Hours)

Choose one of the following:
MNGT 315Legal Environment of Business

3
MNGT 415Commercial Law

3

Special Interest Elective (6 Hours)

Choose two of the following: (Note: Some courses have prerequisites.)
COMM 320Strategic Social Media

3
COMM 420Business Communication Seminar

3
CSCI 330Web Design & Programming

3
GRPH 230Logo Design & Branding

3
GRPH 350Information Design

3
GRPH 325Interaction Design

3
LEAD 307Leadership Dialogues

3
MNGT 220Management Information Systems

3
MIS 280Commercial Website Development & Management

3
MIS 310Enterprise Information Systems & ERP

3
MIS 330Intro to E-Business & E-Commerce

3
MIS 410E-Business System Development

3
MASS 230Introduction to Public Relations

3
MASS 375Website Design & Online Communication

3
MKTG 386Consumer Behavior

3

Writing Elective (3 Hours)

Choose one of the following:
WRIT 305Business Writing

3
WRIT 307Technical Writing

3
WRIT 309Grant Writing

3

Junior Core (3 Hours)

Choose one of the following:
LEAD 305Business Ethics

3
MNGT 320Negotiations & Ethics

3

Capstone (3 Hours)

ENTR 340Entrepreneurship Capstone I

1
ENTR 440Entrepreneurship Capstone II

2

A minimum of 30 hours of approved out of class entrepreneurial activities

Total Credit Hours: 54