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Programs of Study
General Information
Undergraduate Programs
Undergraduate Course Descriptions
- ACCT-Accounting
- ART-Art
- ARTH-Art History
- ASN-Asian Studies
- ASTR-Astronomy
- BIOL-Biology
- CHEM-Chemistry
- CHIN-Chinese
- COLL-College Studies
- COMM-Communication
- CSCI-Computer Science
- DANC-Dance
- ECON-Economics
- EDUC-Education
- EGRG-Engineering
- ENGL-English
- ENGY-Energy Systems
- ENTR-Entrepreneurship
- ENVE-Environmental Engineering
- ENVR-Environmental Science
- ENVS-Environmental Studies
- ESL-English As 2nd Lang
- FIN-Finance
- FYE-First Year Experience
- GEND-Gender Studies
- GEOL-Geology
- GIS-Geographic Information Systems
- GRPH-Graphic Design
- HIST-History
- HONR-Honors
- LANG-Modern Languages
- LEAD-Leadership
- LEMG-Land Energy Mngt
- LING-Linguistics
- MASS-Mass Media
- MATH-Mathematics
- MIS-Mngt Information Systems
- MKTG-Marketing
  - 200
  - 300
  - 400
    - MKTG 432
- MNGT-Management
- MUED-Music Education
- MUSC-Music
- MUTH-Music Therapy
- PETR-Petroleum
- PHED-Health Physical Education
- PHIL-Philosophy
- PHYS-Physics
- PIO-Pioneer Path
- POLS-Political Science
- PORT-Portuguese
- PSYC-Psychology
- PUB-Public History
- RELI-Religion
- SMGT-Sport Management
- SOCI-Sociology
- SPAN-Spanish
- SPTM-Sports Medicine
- THEA-Theatre
- WRIT-Writing
Curricular Options and Enhancements
Undergraduate Graduation Requirements
Academic Policies and Practices
Undergraduate Admission
Undergraduate Tuition, Fees, and Financial Aid
Continuing Education Program
Summer Session
Graduate Programs
Graduate Course Descriptions
Campus Facilities
Endowment Resources
Student Support Services
Campus Involvement
Student Handbook
Directories
Whom to See About What

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2019-2020 Catalog and Student Handbook

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MKTG 432 Marketing Strategy