MKG 765 Marketing with a Global Mindset
This course explores the theory, research and practice relating to global marketing management through a focus on current research in the field of marketing. The course covers theories of marketing as they apply to global marketing strategy, global marketing management, global innovation, supply chains, and consumer behavior. Topics include the theoretical foundations of global marketing, company readiness, country attractiveness, foreign entry modes, local marketing and global marketing management. In Marketing with a Global Mindset, it is expected that students will: achieve a broad awareness of the various issues that constitute the field of marketing and an integrative understanding of their relationships, apply theoretical perspectives to the description and analysis of contemporary marketing issues, and develop abilities to design and conduct empirical marketing research that is reflective of the student's primary interest area.