DSIM 435 Marketing Analysis
Cross listed with MKG 435. Three hours per week.Prerequisites: MKG 301 and DSIM 201 or permissionof the instructor. This course examines the use ofmarketing research, business analytics and dataanalysis tools commonly used to identify marketopportunities, define target markets and developproduct- positioning strategies. Credit cannot beawarded for both DSIM 435 and MKG 435.