The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of marketing management.
The marketing major is intended to prepare students for entry-level positions in advertising, brand management, marketing research, retail management, and professional sales. Through careful planning, a student who elects a major in marketing may add a second major from a complementary area such as economics, management, psychology or other fields of interest.
Marketing Major Requirements
Students majoring in marketing must complete the University Core and Davis College of Business Core Curriculum requirements.
In addition, they must take the following courses:
| MKG 331 | Advertising Management | 3 |
| MKG 333 | Sales &Customer Relations Mgt | 3 |
| MKG 438 | Marketing Strategy | 3 |
| MKG xxx | Two-2-additional-MKG-courses-selected-from-any-remaining-MKG-courses | 6 |
| XX xxx | One (1) 3-credit hour business elective course numbered 300 or above from outside the Davis College of Business core and major requirements | 3 |
| Total Credit Hours: | 18 |
Consumer Goods and Services Marketing Concentration in The Marketing Major
In addition to the successful completion of the requirements for the Marketing major, the Consumer Goods and Services Marketing Concentration requires the following courses and permits the student to graduate with a Marketing major with a concentration in Consumer Goods and Services Marketing. These courses may also count as electives in the major.
The following courses are required:
Professional Sales Concentration in The Marketing Major
In addition to the successful completion of the requirements for the Marketing major, the Professional Sales Concentration requires the following courses and permits the student to graduate with a Marketing major with a concentration in Professional Sales.
The following courses are required:
| MKG 333 | Sales &Customer Relations Mgt | 3 |
| MKG 334 | Retail Management | 3 |
| MKG 336 | Buyer Behavior | 3 |
| MKG 433 | Advan Selling and Account Mgt | 3 |
| Total Credit Hours: | 12 |
Marketing Minor Requirements
A minor in marketing requires that the student take MKG 301: Principles of Marketing plus nine (9) credit hours of additional marketing courses chosen with the written approval of a marketing faculty member.
The following courses are required:
| MKG 301 | Principles of Marketing | 3 |
| Total Credit Hours: | 3 |
Choose three (3) three-credit courses from the marketing courses below:
Total Credit Hours: 12
Marketing Minor Important Notes:
- Students in the Davis College of Business majoring in other areas may apply MKG 438 against the requirements of a marketing minor.
- A course taken as part of a major cannot also be used to satisfy the requirements of a minor.
Consumer Goods and Services Marketing Minor Requirements
A minor in consumer goods and services marketing requires that the student take MKG 301: Principles of Marketing (a prerequisite for all the classes listed below), plus nine (9) credit hours of additional marketing courses.
The following courses are required:
Required
| MKG 301 | Principles of Marketing | 3 |
| Total Credit Hours: | 3 |
Required
| MKG 320 | Product and Brand Management | 3 |
| MKG 334 | Retail Management | 3 |
| MKG 336 | Buyer Behavior | 3 |
| Total Credit Hours: | 9 |
Total Credit Hours: 12
Professional Sales Minor Requirements
A minor in professional sales requires that the student take MKG 301: Principles of Marketing (a prerequisite for all the classes listed below), plus nine (9) credit hours of additional marketing courses.
The following courses are required:
Required
| MKG 301 | Principles of Marketing | 3 |
| Total Credit Hours: | 3 |
Required
| MKG 333 | Sales &Customer Relations Mgt | 3 |
| | | |
| MKG 334 | Retail Management | 3 |
| | Or | |
| MKG 336 | Buyer Behavior | 3 |
| | | |
| MKG 433 | Advan Selling and Account Mgt | 3 |
| Total Credit Hours: | 9 |
Total Credit Hours: 12
Consumer Goods and Services Marketing Certificate Requirements
A certificate in consumer goods and services marketing requires that the student take MKG 301: Principles of Marketing (a prerequisite for all the classes listed below), plus twelve (12) credit hours of additional marketing courses.
The following courses are required:
Required
| MKG 301 | Principles of Marketing | 3 |
| Total Credit Hours: | 3 |
Required
| MKG 320 | Product and Brand Management | 3 |
| MKG 334 | Retail Management | 3 |
| MKG 336 | Buyer Behavior | 3 |
| MKG 435 | | 3 |
| Total Credit Hours: | 12 |
Total Credit Hours: 15
NOTE: Students will not be permitted to earn a this Certificate if they are eligible to earn a Concentration or a Minor in Consumer Goods and Services Marketing.