General Catalog 2021-2022

Communications (AA)

The Associate of Arts Degree in Communications provides a basic preparation in the field of social communication, which includes the theoretical perspective, emergent trends, writing skills and production, in addition to research techniques and creative development. The program has been designed with a multidisciplinary curricular content that facilitates the preparation of professionals able to compete in the job market or for self-employment. It permits the student to continue towards the Bachelor of Arts degree in Communications.

The Ponce Campus is authorized to offer this program in campus and through online education.

Program Objectives

The Associate of Arts Program in Communications aims to develop the following general objectives:

  1. Generate the theoretical and practical knowledge related to communications, adapted to the changes and new trends of the profession.
  2. Analyze the problems of communication by research.
  3. Integrate the values and ethical-legal principles related to the field of social communication into professional practice.
  4. Develop oral and written communication skills, applied to the diverse communication formats.
  5. Apply the knowledge and skills of the discipline to the creative solution of communication problems.

Competencies Profile of Graduates

This Program is designed to develop the competencies that will permit students to:

Knowledge

  1. Identify the processes and methods of formal and informal research for the development of social communication projects.
  2. Distinguish the formal and informal norms of ethical practice in the communication labor field.
  3. Explain the communication platforms for mass and interpersonal use.

Skills

  1. Use the language properly, in harmony with the appropriate style for the professional applications.
  2. Develop creative projects for the implementation of support activities in social and commercial communication.
  3. Use the major and current technologies for the administration of communication in different scenarios.

Attitudes

  1. Value the importance of performing the professional work correctly, reasonably filling the expectations of the clients.
  2. Exhibit a high degree of ethics and responsibility in the practice of the profession.
  3. Show the capacity to solve problems in an innovating and creative form.
  4. Demonstrate responsibility and commitment with their professional development.

Requirements for the Associate Degree in Arts in Communications

General Education Requirements 24 credits
Major Requirements 36 credits
Total 60 credits

General Education Requirements - 24 credits

GESP Spanish - Select 6 credits from the GESP category

6

GEEN English - Select 6 credits from the GEEN category

6

GEP-GECF 1010Introduction to the Christian Faith

3

GEP-GEIC 1010Information and Computing Technologies

3

GEP-GEMA 1000Quantitative Reasoning

3

 

GEP-GEHS 2010Historical Process of Contemporary Puerto Rico

3

Or

GEP-GEEC 2000Entrepreneurial Culture

3

Major Requirements - 36 credits

COMU 1000Introduction to Communications

3

COMU 1010Fundamentals of Graphic Communication

3

COMU 1020Introduction to Communication Media

3

COMU 2000Fundamentals of Journalism

3

COMU 2010Writing for Mass Media

3

COMU 2020Communication and Society

3

COMU 2197Creative Project

3

COMU 3000Research Processes in Communications

3

COMU 3021Production for Multimedia

3

COMU 3970Current Topics in Communications

3

COMU 4320Legal and Ethical Aspects

3

MKTG 1210Introduction to Marketing

3