ISCI 5367 E Commerce
This course covers emerging online technologies and trends and their influence on the electronic commerce marketplace. E-commerce business models and internet marketing strategies will be covered. E-commerce trends and business strategies will be examined from a perspective of how they are changing current business models. Emphasis will be placed on identifying new business opportunities provided by these new e-commerce technologies. Web analytics and e-commerce performance metrics will also be covered. Students who have successfully completed MKTG 4367 cannot receive credit for this course. A special topic or internship would be substituted.