Course Number and Title:
ENT 225 Entrepreneurial Experience
Campus Location
- Dover
- Georgetown
- Wilmington
Prerequisites
Prerequisite: ENT 106 and ENT 211
Course Credits and Hours
3 credit(s)
3 lecture hours/week
0 lab hours/week
Course Description
In this course, students investigate owning and running a business by conducting primary market research and customer discovery. Students engage in entrepreneurial events, attend field trips, and interact with business professionals. Students shall comply with applicable and accepted business regulations, laws, and policies for primary research collection and experiential activities.
Additional Materials
None
Core Course Performance Objectives (CCPOs)
- Integrate communication skills in a business environment. (CCC:1, 4; PGC:1, 6, 7)
- Organize primary and secondary research results from a feasibility assessment. (CCC:1, 2, 5, 6; PGC: 2 )
- Integrate research results into business model canvas. (CCC:2, 5, 6; PGC: 2, 3, 4, 5, 6, 7, 8)
- Adapt legal and ethical guidelines to a business venture. (CCC: 4, 5; PGC: 3, 7)
- Develop the leadership skills of a business owner. (CCC: 1, 2, 4, 6; PGC: 1, 2, 3, 4, 5, 6, 7, 8)
- Evaluate external entrepreneurial field experiences. (CCC: 1, 3, 4; PGC: 1, 2, 3, 6, 7)
See Core Curriculum Competencies and Program Graduate Competencies at the end of the syllabus. CCPOs are linked to every competency they develop.
Measurable Performance Objectives (MPOs)
Upon completion of this course, the student will:
- Integrate communication skills in a business environment.
- Articulate the business vision.
- Apply research data to business decisions..
- Survey target customers and business professionals.
- Construct a diverse pool of research participants.
- Integrate responsive data collection techniques.
- Compose effective verbal and written business communication.
- Organize primary and secondary research results from a feasibility assessment.
- Validate the accuracy of collected research data.
- Consider the feasibility of a venture based on research.
- Formulate prospective business pivots based on collected research data.
- Integrate research results into business model canvas.
- Create appropriate data driven business pivots.
- Evaluate effectiveness of business pivots to business venture.
- Compile data-based research results post business pivot.
- Formulate subsequent data analysis for feasibility.
- Propose refined business model based on data results.
- Adapt legal and ethical guidelines to a business venture.
- Demonstrate confidentiality during data collection and reporting.
- Consider federal and state regulations regarding data collection and usage.
- Facilitate research and field interactions in an ethical and professional manner.
- Integrate professional and ethical behaviors in business interactions.
- Develop the leadership skills of a business owner.
- Demonstrate taking initiative and organizational skills.
- Demonstrate effective and efficient time management skills.
- Plan to perform multiple and simultaneous tasks.
- Distinguish business leadership qualities.
- Evaluate external entrepreneurial field experiences.
- Evaluate potential field experience options.
- Select an appropriate entrepreneurial field experience.
- Appraise entrepreneurial field experiences.
- Recommend learned business strategies to venture.
Evaluation Criteria/Policies
The grade will be determined using the Delaware Tech grading system:
| 90-100 |
= |
A |
| 80-89 |
= |
B |
| 70-79 |
= |
C |
| 0-69 |
= |
F |
Students should refer to the
Catalog/Student Handbook for information on the Academic Standing Policy, the Academic Integrity Policy, Student Rights and Responsibilities, and other policies relevant to their academic progress.
Final Course Grade
Calculated using the following weighted average
|
Evaluation Measure
|
Percentage of final grade
|
|
Customer Discovery Research Paper (Summative)
|
40%
|
|
Comprehensive Business Model Canvas Analysis (Summative)
|
10%
|
|
Feasibility Oral Presentation (Summative)
|
25%
|
|
Experiential Reflection Papers (Summative) (Equally Weighted)
|
25%
|
|
TOTAL
|
100%
|
Program Graduate Competencies (PGCs are the competencies every graduate will develop specific to his or her major)
- Demonstrate entrepreneurial leadership characteristics.
- Conduct market analysis and opportunity assessment.
- Perform risk assessment and select risk management strategies.
- Articulate a business vision and plan that demonstrates value to the marketplace and the investor.
- Plan capital formation to fund business start-up and operation.
- Utilize effective marketing, advertising and customer strategies.
- Integrate personal, professional, ethical and legal standards into business decision-making.
- Transform innovation into a product or service with sustainable commercial potential.
Core Curriculum Competencies (CCCs are the competencies every graduate will develop)
- Apply clear and effective communication skills.
- Use critical thinking to solve problems.
- Collaborate to achieve a common goal.
- Demonstrate professional and ethical conduct.
- Use information literacy for effective vocational and/or academic research.
- Apply quantitative reasoning and/or scientific inquiry to solve practical problems.
Students in Need of Accommodations Due to a Disability
We value all individuals and provide an inclusive environment that fosters equity and student success. The College is committed to providing reasonable accommodations for students with disabilities. Students are encouraged to schedule an appointment with the campus Disabilities Support Counselor to request an accommodation needed due to a disability. The College's policy on accommodations for persons with disabilities can be found in the College's Guide to Requesting Academic Accommodations and/or Auxiliary Aids Students may also access the Guide and contact information for Disabilities Support Counselors through the Student Resources web page under Disabilities Support Services, or visit the campus Advising Center.