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ENT 101 Introduction to Entrepreneurship

This course introduces the student to the responsibilities of the entrepreneur and the unique concepts of business ownership. Students will benefit from case studies and practical entrepreneurial experiences, including interaction with successful regional entrepreneurs. Topics include the importance of business planning and the role and nature of entrepreneurship as a mechanism for creating new ventures.

Credits

3

Prerequisite

Prerequisite: SSC 100 or concurrent

See Course Syllabus

Course Number and Title:

ENT 101 Introduction to Entrepreneurship

Campus Location

  • Dover
  • Georgetown
  • Wilmington

Effective Date

202351

Prerequisites

Prerequisite: SSC 100 or concurrent

Course Credits and Hours

3 credit(s)

3 lecture hours/week

0 lab hours/week

Course Description

This course introduces the student to the responsibilities of the entrepreneur and the unique concepts of business ownership. Students will benefit from case studies and practical entrepreneurial experiences, including interaction with successful regional entrepreneurs. Topics include the importance of business planning and the role and nature of entrepreneurship as a mechanism for creating new ventures.

Additional Materials

None

Required Text(s)

Obtain current textbook information by viewing the campus bookstore - https://www.dtcc.edu/bookstores online or visit a campus bookstore. Check your course schedule for the course number and section.

Core Course Performance Objectives (CCPOs)

  1. Describe the foundations and functions of business. (CCC 1, 4, 5; PGC 1, 6, 7)
  2. Describe the characteristics of an entrepreneur and business startups within the current business climate. (CCC 1, 4, 5; PGC 1, 6)
  3. Discuss the role and nature of entrepreneurship as a mechanism for creating new ventures and affecting of economic development. (CCC 3, 4, 5, 6; PGC 2, 3, 4, 5, 6, 7, 8)
  4. Articulate the role of creativity and innovation in the development of a new venture. (CCC 1, 2, 3, 4, 5, 6; PGC 1, 2, 4, 8)
  5. Explain the ethical and social challenges involved in starting and operating a new business venture. (CCC 1, 3, 4; PGC 1, 4, 7)
  6. Identify the risks and strategies inherent in creating a new venture. (CCC 1, 2, 4, 5; PGC 1, 3, 4, 7)
  7. Discuss the role and importance of business planning for the entrepreneur. (CCC 1, 2, 5; PGC 1, 3, 4, 8)
  8. Describe the legal considerations an entrepreneur encounters. (CCC 1, 2, 3, 4; PGC 1, 3, 7)
  9. Describe the marketing process in a startup enterprise. (CCC 1, 2, 3, 4, 5, 6; PGC 2, 3, 4, 6, 8)
  10. Compare the approaches to financing a startup small business. (CCC 2, 3, 5, 6; PGC 2, 3, 5, 6)
  11. Discuss the role of human resource management in a  startup small business. (CCC 1, 2, 3, 4, 5; PGC 2, 4, 6, 7)

See Core Curriculum Competencies and Program Graduate Competencies at the end of the syllabus. CCPOs are linked to every competency they develop.

Measurable Performance Objectives (MPOs)

Upon completion of this course, the student will:

  1. Describe the foundations and functions of business.
    1. Identify the main participants in business.
    2. Identify the functions that most businesses perform and the external forces that influence business activities.
    3. Describe the process for identifying different types of competition.
    4. Identify key economic factors that impact business.
    5. Discuss the government's role in managing the economy and its impact on business.
  2. Describe the characteristics of an entrepreneur and business startups within the current business climate.
    1. Identify entrepreneurial personality types and the unique nature of entrepreneurial teams.
    2. Explain the skills and competencies of the successful entrepreneur.
    3. Explain the multiple career paths entrepreneurs pursue.
    4. Identify the unique challenges entrepreneurs face, including family, women and minority businesses. 
  3. Discuss the role and nature of entrepreneurship as a mechanism for creating new ventures and affecting of economic development.
    1. Define the economic impact of a small business in the United States, and discuss their importance to communities.
    2. Explain the primary differences between small business and high growth ventures.
    3. Discuss the potential rewards entrepreneurs can achieve through business ownership.
    4. Compare key myths and realities of small business ownership.
    5. Identify key steps in the process of becoming a small business owner.
  4. Articulate the role of creativity and innovation in the development of a new venture.
    1. Explain resources available to entrepreneurs for support, idea creation and new opportunities.
    2. Discuss the screening processes for business potential.
    3. Describe the pitfalls that hinder innovation.
    4. Identify creative strategies for promoting innovation in a business.
    5. Apply the elements of a feasibility study to a business idea.
  5. Explain the ethical and social challenges involved in starting and operating a new business venture.
    1. Discuss business ethics and ethical decision making for the entrepreneur.
    2. Explain the processes and methods for making ethical decisions.
    3. Discuss the techniques and importance of building social capital.
    4. Explain the entrepreneur's role in social responsibility.
  6. Identify the risks and strategies inherent in creating a new venture.
    1. Identify the characteristics of business risks.
    2. Describe various levels of risk tolerance and business methods for risk management.
    3. Identify strategies for new business ventures.
    4. List skills for handling business crises.
  7. Discuss the role and importance of business planning for the entrepreneur.
    1. Describe the components of a business model and business planning.
    2. Discuss the implementation of a business model and business plan for entrepreneurial success.
    3. Explain the value of strategic planning for the entrepreneur.
  8. Describe the legal considerations an entrepreneur encounters.
    1. Define various business structures.
    2. Discuss situations when legal information is needed.
    3. Identify potential legal liabilities in owning a business.
    4. Discuss contract terms.
    5. Describe the basics of intellectual property.
  9. Describe the marketing process in a startup enterprise.
    1. Discuss the value and components of a marketing plan.
    2. Describe methods for conducting marketing research.
    3. Distinguish the strategies of product pricing.
    4. Discuss the various methods for promoting a small business.
  10. Compare the approaches to financing a startup small business.
    1. State the content and format of common financial statements.
    2. Discuss the value of creating budgets.
    3. Discuss how financial management evolves and adapts during the life of a business.
  11. Discuss the role of human resource management in a  startup small business.
    1. Discuss the processes of an entrepreneur when hiring and selecting employees.
    2. Identify the methods of attracting and recruiting employees.
    3. Describe how small businesses evaluate, train and develop staff.
    4. Explain compensation methods and considerations utilized by small business for employees.

Evaluation Criteria/Policies

The grade will be determined using the Delaware Tech grading system:

90-100 = A
80-89 = B
70-79 = C
0-69 = F
Students should refer to the Catalog/Student Handbook for information on the Academic Standing Policy, the Academic Integrity Policy, Student Rights and Responsibilities, and other policies relevant to their academic progress.

Final Course Grade

Calculated using the following weighted average

Evaluation Measure

Percentage of final grade

Exams (4) (Summative) (Equally Weighted)

50%

Business Idea Presentation (Summative)

30%

Formative Assessments: Homework Assignments (Assignments/Activities/Quizzes, Participation etc.)

20%

TOTAL

100%

Program Graduate Competencies (PGCs are the competencies every graduate will develop specific to his or her major)

  1. Demonstrate entrepreneurial leadership characteristics.
  2. Conduct market analysis and opportunity assessment.
  3. Perform risk assessment and select risk management strategies.
  4. Articulate a business vision and plan that demonstrates value to the marketplace and the investor.
  5. Plan capital formation to fund business start-up and operation.
  6. Utilize effective marketing, advertising and customer strategies.
  7. Integrate personal, professional, ethical and legal standards into business decision-making.
  8. Transform innovation into a product or service with sustainable commercial potential.

Core Curriculum Competencies (CCCs are the competencies every graduate will develop)

  1. Apply clear and effective communication skills.
  2. Use critical thinking to solve problems.
  3. Collaborate to achieve a common goal.
  4. Demonstrate professional and ethical conduct.
  5. Use information literacy for effective vocational and/or academic research.
  6. Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

Students in Need of Accommodations Due to a Disability

We value all individuals and provide an inclusive environment that fosters equity and student success. The College is committed to providing reasonable accommodations for students with disabilities. Students are encouraged to schedule an appointment with the campus Disabilities Support Counselor to request an accommodation needed due to a disability. The College's policy on accommodations for persons with disabilities can be found in the College's Guide to Requesting Academic Accommodations and/or Auxiliary Aids Students may also access the Guide and contact information for Disabilities Support Counselors through the Student Resources web page under Disabilities Support Services, or visit the campus Advising Center.

Minimum Technology Requirements

Minimum technology requirements for online, hybrid, video conferencing and web conferencing courses.

Academic Integrity

https://dtcc.smartcatalogiq.com/Current/Catalog/Academics/Academic-Integrity

Attendance

https://dtcc.smartcatalogiq.com/Current/Catalog/Search?q=attendance

Cell phone/Electronic Device

https://dtcc.smartcatalogiq.com/Current/Catalog/Student-Policy/Cell-Phone-and-Electronic-Device-Policy

Tuition Adjustment Policy

https://dtcc.smartcatalogiq.com/Current/Catalog/Financial/Tuition-Fee-Adjustment-Policy-Course-or-Semester-Withdrawal