Course Number and Title:
BUS 101 Introduction to Business
Campus Location
- Georgetown
- Dover
- Wilmington
Prerequisites
Prerequisite: SSC 100 or concurrent
Course Credits and Hours
3 credit(s)
3 lecture hours/week
0 lab hours/week
Course Description
This course introduces students to various topics in contemporary business. After taking this course students will be able to demonstrate an understanding of key business practices, functions, and principles.
Core Course Performance Objectives (CCPOs)
- Describe businesses' impact on society. (CCC 1, 2, 3, 4; PGC BAT 1; ENT 1, 4, 8; GBT 1, MAN 1; MKT 1)
- Identify the forms of organizations. (CCC 1, 2, 4; PGC ENT 1, 4, 7; MAN 2, 3, 4, 5)
- Explain the principles of management. (CCC 1, 2, 3, 4; PGC ACT 5; BAT 2, 6; ENT 3, 4, 7; GBT 2, 3, 4, 6; MAN 2, 3, 4, 5; MKT 2)
- Explain the principles of marketing. (CCC 1, 2, 3, 4; PGC ACT 5; BAT 2, 4; ENT 2, 4, 6; GBT 2, 4; MAN 2; MKT 1, 2, 3, 4, 5, 6, 7)
- Explain the function of accounting and finance. (CCC 1, 2, 4, 6; PGC ACT1, 3; BAT 1, 5; ENT 3, 5; GBT 5; MAN 1; MKT 1)
See Core Curriculum Competencies and Program Graduate Competencies at the end of the syllabus. CCPOs are linked to every competency they develop.
Measurable Performance Objectives (MPOs)
Upon completion of this course, the student will:
- Describe businesses' impact on society.
- Explain forces that impact business.
- Discuss the impact of economics on business decisions.
- Explain the impact of globalization on business.
- Explain the impact of business on standards of living.
- Identify the forms of organizations.
- Describe the various forms of business ownership.
- Discuss the importance of small business to the American economy and summarize the major causes of small-business failure.
- Explain the principles of management.
- Describe the functions of management: planning, organizing, directing, and controlling.
- Distinguish between leaders and managers and describe leadership styles.
- Explain how organizational culture can help businesses adapt to change.
- Give examples of ethical managerial decision-making.
- Explain the principles of marketing.
- Define Marketing and describe the marketing mix.
- Explain target market and market segmentation.
- Summarize the marketing research process.
- Describe the product life cycle.
- Explain the function of accounting and finance.
- Describe the steps in the accounting cycle.
- Explain the roles of financial and managerial accounting.
- Discuss financial planning, including debt and equity financing
- Discuss elements of personal finance as it pertains to budgeting, saving, investing, and borrowing.
- Describe the significance of stocks and stock market
Evaluation Criteria/Policies
The grade will be determined using the Delaware Tech grading system:
| 90-100 |
= |
A |
| 80-89 |
= |
B |
| 70-79 |
= |
C |
| 0-69 |
= |
F |
Students should refer to the
Catalog/Student Handbook for information on the Academic Standing Policy, the Academic Integrity Policy, Student Rights and Responsibilities, and other policies relevant to their academic progress.
Final Course Grade
Calculated using the following weighted average
|
Evaluation Measure
|
Percentage of final grade
|
|
Summative: Exams (3-4, Equally weighted)
|
30%
|
|
Summative: Project
Project Part A
Project Part B
Project Presentation
|
15%
10%
5%
|
|
Formative: May include assignments, discussion boards, quizzes, current events, etc.
|
40%
|
|
TOTAL
|
100%
|
Program Graduate Competencies (PGCs are the competencies every graduate will develop specific to his or her major)
Accounting (ACT):
- Prepare and analyze financial statements in accordance with Generally Accepted Accounting Principles.
- Analyze data to process information for decision-making under a product and job costing system.
- Apply tax laws to the preparation of tax returns and to tax plans.
- Integrate professional, ethical and legal standards into business practice.
- Employ the various theories of management and marketing in a business.
Business Administration Transfer (BAT):
- Integrate professional, ethical, and legal standards into business practice.
- Employ the various theories of management and marketing in a business.
- Analyze data to process information for decision-making under a product and job costing system.
- Evaluate the actions taken to acquire and retain customers.
- Measure and track financial performance of an organization.
- Analyze and apply the strategic management process to organizations.
Entrepreneurship (ENT):
- Demonstrate entrepreneurial leadership characteristics.
- Conduct market analysis and opportunity assessment.
- Perform risk assessment and select risk management strategies.
- Articulate a business vision and plan that demonstrates value to the marketplace and the investor.
- Plan capital formation to fund business start-up and operation.
- Utilize effective marketing, advertising, and customer strategies.
- Integrate personal, professional, ethical, and legal standards into business decision-making.
- Transform innovation into a product or service with sustainable commercial potential.
General Business (GBT):
- Integrate professional, ethical, and legal standards into business practice.
- Employ the various theories of management and marketing in a business.
- Apply the principles of human resource management to organizations.
- Evaluate the actions taken to acquire and retain customers.
- Measure and track financial performance of an organization.
- Analyze and apply the strategic management process to organizations.
Management (MAN):
- Integrate professional, ethical, and legal standards into business practice.
- Employ the various theories of management and marketing in a business.
- Utilize management functions, roles, and interpersonal skills to lead/manage first-level employees regardless of organizational size.
- Apply the principles of human resource management to organizations.
- Analyze and apply the strategic management process to organizations.
Marketing (MKT):
- Integrate professional, ethical, and legal standards into business practice.
- Employ the various theories of management and marketing in a business.
- Develop integrated sales presentations.
- Utilize graphic design elements to develop professional hard-copy and electronic marketing/advertising materials.
- Apply e-Marketing techniques to create a competitive presence.
- Analyze the marketing strategic planning process of an organization.
- Evaluate the actions taken to acquire and retain customers.
Core Curriculum Competencies (CCCs are the competencies every graduate will develop)
- Apply clear and effective communication skills.
- Use critical thinking to solve problems.
- Collaborate to achieve a common goal.
- Demonstrate professional and ethical conduct.
- Use information literacy for effective vocational and/or academic research.
- Apply quantitative reasoning and/or scientific inquiry to solve practical problems.
Students in Need of Accommodations Due to a Disability
We value all individuals and provide an inclusive environment that fosters equity and student success. The College is committed to providing reasonable accommodations for students with disabilities. Students are encouraged to schedule an appointment with the campus Disabilities Support Counselor to request an accommodation needed due to a disability. The College's policy on accommodations for persons with disabilities can be found in the College's Guide to Requesting Academic Accommodations and/or Auxiliary Aids Students may also access the Guide and contact information for Disabilities Support Counselors through the Student Resources web page under Disabilities Support Services, or visit the campus Advising Center.