Delaware Technical Community College

Campus Location

Georgetown

Prerequisites

Prerequisite: ENT 106 and ENT 211

Course Credits and Hours

3 credit(s)

3 lecture hours/week

1 lab hours/week

Course Description

In this course, students investigate owning and running a business by conducting primary market research and customer discovery. Students engage in entrepreneurial events, attend field trips, and interact with business professionals. Students shall comply with applicable and accepted business regulations, laws, and policies for primary research collection and experiential activities.

Additional Materials

None

Required Text(s)

Obtain current textbook information by viewing the campus bookstore - https://www.dtcc.edu/bookstores online or visit a campus bookstore. Check your course schedule for the course number and section.

Disclaimer

In internship and job shadowing cases, students are supervised and evaluated by a professional designated by the facility based upon criteria provided by the instructor. Students will not receive compensation in any form for business participation.

Core Course Performance Objectives (CCPOs)

Choose appropriate communication skills when interacting with potential customers and business professionals. (CCC:1, 4; PGC:1, 6, 7)
Evaluate entrepreneurial research results concerning feasibility. (CCC:1, 2, 5, 6; PGC: 2 )
Integrate entrepreneurial research results into business model canvas. (CCC:2, 5, 6; PGC: 2, 3, 4, 5, 6, 7, 8)
Adhere to legal and/or ethical guidelines of a potential business owner. (CCC: 4, 5; PGC: 3, 7)
Integrate the leadership skills of a proposed business owner. (CCC: 1, 2, 4, 6; PGC: 1, 2, 3, 4, 5, 6, 7, 8)
Evaluate entrepreneurial field experiences. (CCC: 1, 3, 4; PGC: 1, 2, 3, 6, 7)

See Core Curriculum Competencies and Program Graduate Competencies at the end of the syllabus. CCPOs are linked to every competency they develop.

Measurable Performance Objectives (MPOs)

Upon completion of this course, the student will:

Choose appropriate communication skills when interacting with potential customers and business professionals.
1. Express the proposed business vision, incorporating diversity, and communicating effectively with the potential target market group.
2. Survey potential customers and business professionals.
3. Construct a culturally diverse pool of research participants.
4. Apply responsive data collection techniques.
5. Use effective verbal and written business communication.
6. Demonstrate a professional image.
Evaluate entrepreneurial research results concerning feasibility.
1. Verify accuracy of research data.
2. Analyze and interpret data for feasibility.
3. Develop prospective pivots for proposed business.
Integrate entrepreneurial research results into business model canvas.
1. Select and apply appropriate business pivots.
2. Evaluate effectiveness of business pivots to business proposal.
3. Apply data based research results to refined business proposal.
4. Conduct subsequent data analysis for feasibility.
5. Adapt and adjust business model based on data results.
Adhere to legal and/or ethical guidelines of a potential business owner.
1. Demonstrate confidentiality during data collection and reporting.
2. Define federal and state regulations regarding data collection and usage.
3. Conduct research in an ethical and professional manner.
4. Practice professional and ethical behaviors such as honesty, respect, service, excellence, and integrity.
Integrate the leadership skills of a proposed business owner.
1. Demonstrate initiative responsibility.
2. Use time management skills effectively.
3. Organize multiple tasks.
4. Apply leadership qualities such as vision, ability, enthusiasm, stability, concern for others, self-confidence, persistence, vitality, charisma, and integrity.
Evaluate entrepreneurial field experiences.
1. Participate in entrepreneurial field experiences.
2. Critique entrepreneurial field experience.
3. Propose business strategies for identified areas of improvement.

Evaluation Criteria/Policies

The grade will be determined using the Delaware Tech grading system:

90-100	=	A
80-89	=	B
70-79	=	C
0-69	=	F

Students should refer to the Catalog/Student Handbook for information on the Academic Standing Policy, the Academic Integrity Policy, Student Rights and Responsibilities, and other policies relevant to their academic progress.

Final Course Grade

Calculated using the following weighted average

Evaluation Measure	Percentage of final grade
Customer Discovery Research Paper (Summative)	40%
Comprehensive Business Model Canvas Analysis (Summative)	10%
Feasibility Oral Presentation (Summative)	25%
Experiential Reflection Papers (Summative) (Equally Weighted)	25%
TOTAL	100%

Program Graduate Competencies (PGCs are the competencies every graduate will develop specific to his or her major)

Demonstrate entrepreneurial leadership characteristics.
Conduct market analysis and opportunity assessment.
Perform risk assessment and select risk management strategies.
Articulate a business vision and plan that demonstrates value to the marketplace and the investor.
Plan capital formation to fund business start-up and operation.
Utilize effective marketing, advertising and customer strategies.
Integrate personal, professional, ethical and legal standards into business decision-making.
Transform innovation into a product or service with sustainable commercial potential.

Core Curriculum Competencies (CCCs are the competencies every graduate will develop)

Apply clear and effective communication skills.
Use critical thinking to solve problems.
Collaborate to achieve a common goal.
Demonstrate professional and ethical conduct.
Use information literacy for effective vocational and/or academic research.
Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

Students in Need of Accommodations Due to a Disability

We value all individuals and provide an inclusive environment that fosters equity and student success. The College is committed to providing reasonable accommodations for students with disabilities. Students are encouraged to schedule an appointment with the campus Disabilities Support Counselor to request an accommodation needed due to a disability. The College's policy on accommodations for persons with disabilities can be found in the College's Guide to Requesting Academic Accommodations and/or Auxiliary Aids Students may also access the Guide and contact information for Disabilities Support Counselors through the Student Resources web page under Disabilities Support Services, or visit the campus Advising Center.

Minimum Technology Requirements

Minimum technology requirements for online, hybrid, video conferencing and web conferencing courses.

ENT 225 Entrepreneurial Experience

Credits

Prerequisite

Course Number and Title: