BUS 444 Predictive and Prescriptive Analytics
Artificial Intelligence (AI) is driving the next wave in the business intelligence world. AI takes the power of business analytics and data science to areas where no prior machine learning could by imitating the way the brain leans from massive amounts of data. This course relies on the accessibility of current AI software frameworks and availability of pre-trained models to familiarize business students with the world of AI business solutions. This course is self-contained, covers the basics of AI, and included hands-on exercises to models. By focusing on key concepts, this course makes sophisticated AI techniques accessible to students, enabling them to implement and deploy AL-powered business applications for a variety of business scenarios, such as customer sentiment analysis, service prediction, public relations, dynamic pricing, marketing, employee health, finding and matching resources (HR management), and brand analysis.