MKTG 411 Marketing Policy and Strategy
This course is aimed at bridging the gap between classroom training and the business/marketing environment. Case studies are developed to address marketing opportunities and problems. A methodology is developed to evaluate marketing situations within a logical and practical framework. This framework is supported by sound marketing theories and concepts. Instruction by the case method requires high participation by students. Emphasis is placed on the development and implementation of marketing strategies to accomplish missions of organizations.
Prerequisite
MKTG 311 and MKTG 324.
Offered
Fall semester