CMKT 411 Marketing Policy and Strategy
This course is designed to introduce students to the activities that are necessary for the organization to provide the products and/or services necessary to meet the company's goals. The operations and supply chain managers are challenged to improve productivity while reducing costs, creating flexible processes that will meet the ever-changing customer needs, and improving product and service quality. Emphasis will be placed on process strategies and analysis, quality and performance, inventory controls and lean systems, supply chain development and integration, location, and transportation analysis. The tools used will include forecasting, decision making, linear programming, inventory models, waiting line analysis, and project management models.