CMBA 622 Global Marketing
This course is a portion of the CMBA curriculum intended for those pursuing a concentration in marketing. This course will provide students with the tools necessary to perform the duties of an international marketer through the use of cases, discussion, lecture, readings, and videos. Students will learn as marketers engaged in international marketing by learning to identify foreign market opportunities, select and execute a market entry strategy, and design and manage a successful marketing mix. The value of standardization and optimization for success in both home and foreign markets will be addressed.