JRN - Journalism
Understanding the influence of media and society. (University Program Group III-B: Studies in Social Structures)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
An introduction to journalism as a social, cultural, political, technological, and economic force; a professional field; an academic discipline, unit and program.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
The development and impact of social media on society, message control, and the goals and objectives in communication with audiences. (University Program Group III-B: Studies in Social Structures)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
An in-depth exploration of first-person story-telling and its influence on revealing the silent human experience. Writing Intensive. (University Program Group I-A: Human Events and Ideas)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Appropriate title to be listed when offered.
Credits
1-3(Spec)
Prerequisites
None.
Corequisites
None.
Gathering, processing and writing information and opinion on current matters using professional standards and formats in news, public relations and advertising. Writing Intensive. Prerequisites: ENG 101 (C or better) or ENG 103/109 (C or better) or ELI 198 (C or better) or ENG 201 (C or better).
Credits
3(3-0)
Prerequisites
ENG 101 (C or better) or ENG 103/ENG 109 (C or better) or ELI 198 (C or better) or ENG 201 (C or better)
Corequisites
None.
Acquiring, comprehending, analyzing, synthesizing, and evaluating information by solving journalistic problems in a variety of cases and from multiple perspectives. Pre/Co-Requisite: JRN 202. Quantitative Reasoning.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
An in-depth exploration of the news environment and the forces that shape news within the context of civic and global citizenship. Writing Intensive. (University Program Group III-B: Studies in Social Structures)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Examines video games as a mass medium, analyzes their social and cultural impact and explores current video game trends, including their uses by mass media industries. May be offered as Writing Intensive. (University Program Group III-B: Studies in Social Structures)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Camera operation, producing and processing of photographs for media use.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Select, use and analyze social media to build relationships, network, distribute messages and develop strategies for organizations. Prerequisite: JRN 105 with a C or better.
Credits
3(3-0)
Prerequisites
JRN 105 with a C or better
Corequisites
None.
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Prerequisites
None.
Corequisites
None.
Principles and techniques of publication/advertising graphics and visual communication, including typography and the printing process.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Skills in gathering, evaluating and writing news. Writing Intensive. Prerequisites: JRN 202, 203; ENG 201.
Credits
3(3-0)
Prerequisites
JRN 202, JRN 203; ENG 201
Corequisites
None.
Copy editing, headline writing and design and layout. Prerequisite: JRN 202.
Credits
3(3-0)
Prerequisites
JRN 202
Corequisites
None.
Use and preparation of photographs for the print media. Prerequisite:
JRN 220.
Credits
3(3-0)
Prerequisites
JRN 220
Corequisites
None.
Advanced skills in using social media to engage audiences, establish professional brands, drive traffic and evaluate results. Prerequisite: Completion of 26 credits.
Credits
3(3-0)
Prerequisites
Completion of 26 credit hours.
Corequisites
None.
Survey of current theories, issues and trends of the digital journalism environment, and introduction of digital journalism production using current media tools and software. Prerequisites: JRN 202 with a C or better or
JRN 361 with a C or better.
Credits
3(3-0)
Prerequisites
JRN 202 with a C or better or JRN 361 with a C or better
Corequisites
None.
Coverage of business, economic, consumer and personal finance issues. Writing Intensive.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Concepts and principles of public relations practiced by corporations, agencies, non-profits and other organizations. Role of the practitioner stressed.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Overview of strategic campaign process and application public relations theory to real-world projects including formative research, strategic and tactical planning, and plan evaluation phases.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Organization of today's advertising industry; role of advertising in promotion; examination of types of advertising and media vehicles.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
An introduction to the principles and techniques used in writing for print, broadcast, internet, mobile, direct mail, and point-of-sale advertising. Prerequisites:
JRN 360.
Credits
3(3-0)
Prerequisites
JRN 360
Corequisites
None.
Focuses on planning and selection of advertising media emphasizing the theories and skills necessary to place advertising messages in the media. Prerequisite: JRN 360.
Credits
3(3-0)
Prerequisites
JRN 360
Corequisites
None.
An exploration of the history, functions, and skills of advertising account management. Prerequisite:
JRN 360.
Credits
3(3-0)
Prerequisites
JRN 360
Corequisites
None.
Introduce, understand, and apply primary and secondary research methods used in strategic communication context to develop advertising and public relations campaigns. Quantitative Reasoning. Prerequisite: JRN 350 or JRN 353 or JRN 360.
Credits
3(3-0)
Prerequisites
JRN 350 or JRN 353 or JRN 360
Corequisites
None.
Students investigate and analyze legal and ethical issues in social media to develop appropriate standards and policies for an organization. Prerequisite: JRN 250 with a C or better.
Credits
3(3-0)
Prerequisites
JRN 250 with a C or better
Corequisites
None.
Analysis of Asian media systems and historical, economic, political and cultural factors shaping those systems. May be offered as Writing Intensive. (University Program Group IV-B: Studies in Cultures Outside of the Anglo-American Tradition)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
This course covers data-mining and data visualization techniques for organizational decision making by focusing on analytics: tracking, analyzing, and synthesizing real-time social media. Prerequisite: 30 hours of university credit.
Credits
3(3-0)
Prerequisites
30 hours of university credit
Corequisites
None.
Critical, historical and contemporary examination of African, Hispanic, Asian, Native American, and gender stereotypes in mass media. Self- portrayals by these groups using mass media. May be offered as Writing Intensive. (University Program Group IV-C: Studies in Racism and Cultural Diversity in the United States)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Designed for beginning or intermediate photographers who want to improve their sports and action photography skills. Prerequisite: JRN 220.
Credits
3(1-2)
Prerequisites
JRN 220
Corequisites
None
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Prerequisites
None.
Corequisites
None.
Advanced techniques of multimedia graphics, digital publishing, and visual design for media industries including advertising, journalism and public relations. Prerequisite:
JRN 302.
Credits
3(3-0)
Prerequisites
JRN 302
Corequisites
None.
Principles and case studies of mass communication law.. Prerequisites: JRN 101 or JRN 102 or JRN 105; junior standing.
Credits
3(3-0)
Prerequisites
JRN 101 or JRN 102 or JRN 105; junior standing.
Corequisites
None.
Individual study under faculty direction. Prerequisite: senior standing.
Credits
1-3(Spec)
Prerequisites
Senior standing.
Corequisites
None.
Critical examination and reporting of sports events. Writing Intensive. Prerequisite: JRN 202.
Credits
3(3-0)
Prerequisites
JRN 202
Corequisites
None.
Use of camera in a controlled environment, studio lighting and basic studio operation. Prerequisite:
JRN 220.
Credits
3(3-0)
Prerequisites
JRN 220
Corequisites
None.
Extensive use of the multiple-picture project to develop skills in visual storytelling, caption writing, and ethics. Digital SLR camera and external hard drive required. Prerequisites:
JRN 220, 320.
Credits
3(3-0)
Prerequisites
JRN 220, JRN 320
Corequisites
None.
Online storytelling for the photojournalist. Multimedia production combining still photography, audio, and video with the intended purpose of publishing on the Web. Prerequisites:
JRN 220; 56 credits completed.
Credits
3(3-0)
Prerequisites
JRN 220; 56 credits completed
Corequisites
None.
Experience in writing and marketing newspaper features and magazine articles. Submission of manuscripts for publication is required of each student in the course. Writing Intensive. Prerequisites: JRN 202, 203.
Credits
3(3-0)
Prerequisites
JRN 202, JRN 203
Corequisites
None.
Advanced techniques of digital journalism production using current media tools and software. Prerequisites: JRN 202, 340 with a C or better in each course. Recommended: JRN 203, 220.
Credits
3(3-0)
Prerequisites
JRN 202, JRN 340 with a C or better in each course
Corequisites
None.
An introduction to data journalism that involves the investigating and reporting of news by prospecting for, analyzing, graphing, and mapping data from online databases. Prerequisites: JRN 202, 203.
Credits
3(3-0)
Prerequisites
JRN 202, JRN 203
Corequisites
None.
Advanced principles and techniques of online multimedia news and feature packages including writing and reporting, text, photos, interactive graphics, audio, video, other forms of multimedia. Prerequisites: JRN 340, JRN 312WI for journalism majors; JRN 340, JRN 423 for photojournalism majors.
Credits
3(3-0)
Prerequisites
JRN 340, JRN 312WI for journalism majors; JRN 340, JRN 423 for photojournalism majors.
Corequisites
None.
Applying various online journalism theory and skills, such as web design, audio and video production, and photography to publish a web magazine as a group. Prerequisite: JRN 202.
Credits
1-3(Spec)
Prerequisites
JRN 202
Corequisites
None.
Experience in online journalism under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: Junior standing; prior approval of internship director.
Credits
3(Spec)
Prerequisites
Junior standing; prior approval of internship director
Corequisites
None.
Creating and editing written materials for a variety of public relations purposes and a variety of media. Writing Intensive. Prerequisites: JRN 202; JRN 350 or 353.
Credits
3(3-0)
Prerequisites
JRN 202; JRN 350 or JRN 353
Corequisites
None.
A supervised, eight-week practicum for integrating social media into an organization's communications. Prerequisites: JRN 370 with a C or better. Written authorization (CMU approved forms) is required from the faculty advisor and on-site practicum supervisor prior to the start of the course.
Credits
3(3-0)
Prerequisites
JRN 370 with a C or betterWritten authorization (CMU approved forms) is required from the faculty advisor and on-site practicum supervisor prior to the start of the course
Corequisites
None.
Techniques used to evaluate, execute, and synthesize advertising concepts and strategies, and digital content creation. Students will create advertising copy, designs, layouts, and presentations. Prerequisites: JRN 302, JRN 360, JRN 361.
Credits
3(3-0)
Prerequisites
JRN 302, JRN 360, JRN 361
Corequisites
None.
Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production and presentation of campaigns. Budget allocation, marketing research, assessment and evaluation. Prerequisites:
JRN 361;
JRN 365 or
MKT 315.
Credits
3(3-0)
Prerequisites
JRN 361; JRN 365 or MKT 315
Corequisites
None.
This course will explain, explore, demonstrate, and examine the research techniques and interpretive skills used in the field of marketing- communications. Prerequisite:
JRN 360.
Credits
3(3-0)
Prerequisites
JRN 360
Corequisites
None.
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Prerequisites
None.
Corequisites
None.
Examination of the role of mass communication in society through the exploration of issues, ethics, trends and decision-making processes. Prerequisite: senior standing.
Credits
3(3-0)
Prerequisites
senior standing
Corequisites
None.
Coverage of government and other public issues. Writing Intensive. Prerequisite: JRN 203, 312.
Credits
3(3-0)
Prerequisites
JRN 203, JRN 312
Corequisites
None.
Experience at news organizations under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: junior standing; permission of instructor.
Credits
1-4(Spec)
Prerequisites
junior standing; permission of instructor
Corequisites
None.
Advanced experience and individual instruction in photography. Prerequisites:
JRN 220,
JRN 320.
Credits
3(3-0)
Prerequisites
JRN 220, JRN 320
Corequisites
None.
Field experience of the photograph as a means of communicating information, ideas and opinions.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Photojournalism experience under professional and faculty supervision. May be applied to journalism major or minor only with permission of faculty advisor. Prerequisites: junior standing; permission of instructor.
Credits
1-4(Spec)
Prerequisites
junior standing; permission of instructor
Corequisites
None.
Examination of historic and contemporary public relations problems and programs with emphasis on research, planning and problem solving skills in public relations practices. Writing Intensive. Prerequisites: JRN 350 or 353; JRN 369; JRN 450.
Credits
3(3-0)
Prerequisites
JRN 350 or JRN 353; JRN 450WI
Corequisites
None.
Practical applications of public relations principles in a diverse society. Prerequisites:
JRN 350 or
JRN 353; JRN 450; JRN 551.
Credits
3(3-0)
Prerequisites
JRN 350 or JRN 353; JRN 450WI; JRN 551WI.
Corequisites
None.
Experience in public relations under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: junior standing; permission of instructor.
Credits
1-4(Spec)
Prerequisites
junior standing and permission of instructor
Corequisites
None.
Experience in advertising under professional and faculty supervision. May be applied toward journalism major or minor only with permission of faculty advisor. Prerequisites: junior standing and permission of instructor.
Credits
1-4(Spec)
Prerequisites
junior standing and permission of instructor
Corequisites
None.
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Prerequisites
None.
Corequisites
None.