300
Principles and techniques of publication/advertising graphics and visual communication, including typography and the printing process.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Skills in gathering, evaluating and writing news. Writing Intensive. Prerequisites: JRN 202, 203; ENG 201.
Credits
3(3-0)
Prerequisites
JRN 202, JRN 203; ENG 201
Corequisites
None.
Copy editing, headline writing and design and layout. Prerequisite: JRN 202.
Credits
3(3-0)
Prerequisites
JRN 202
Corequisites
None.
Use and preparation of photographs for the print media. Prerequisite:
JRN 220.
Credits
3(3-0)
Prerequisites
JRN 220
Corequisites
None.
Advanced skills in using social media to engage audiences, establish professional brands, drive traffic and evaluate results. Prerequisite: Completion of 26 credits.
Credits
3(3-0)
Prerequisites
Completion of 26 credit hours.
Corequisites
None.
Survey of current theories, issues and trends of the digital journalism environment, and introduction of digital journalism production using current media tools and software. Prerequisites: JRN 202 with a C or better or
JRN 361 with a C or better.
Credits
3(3-0)
Prerequisites
JRN 202 with a C or better or JRN 361 with a C or better
Corequisites
None.
Coverage of business, economic, consumer and personal finance issues. Writing Intensive.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Concepts and principles of public relations practiced by corporations, agencies, non-profits and other organizations. Role of the practitioner stressed.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Overview of strategic campaign process and application public relations theory to real-world projects including formative research, strategic and tactical planning, and plan evaluation phases.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Organization of today's advertising industry; role of advertising in promotion; examination of types of advertising and media vehicles.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
An introduction to the principles and techniques used in writing for print, broadcast, internet, mobile, direct mail, and point-of-sale advertising. Prerequisites:
JRN 360.
Credits
3(3-0)
Prerequisites
JRN 360
Corequisites
None.
Focuses on planning and selection of advertising media emphasizing the theories and skills necessary to place advertising messages in the media. Prerequisite: JRN 360.
Credits
3(3-0)
Prerequisites
JRN 360
Corequisites
None.
An exploration of the history, functions, and skills of advertising account management. Prerequisite:
JRN 360.
Credits
3(3-0)
Prerequisites
JRN 360
Corequisites
None.
Introduce, understand, and apply primary and secondary research methods used in strategic communication context to develop advertising and public relations campaigns. Quantitative Reasoning. Prerequisite: JRN 350 or JRN 353 or JRN 360.
Credits
3(3-0)
Prerequisites
JRN 350 or JRN 353 or JRN 360
Corequisites
None.
Students investigate and analyze legal and ethical issues in social media to develop appropriate standards and policies for an organization. Prerequisite: JRN 250 with a C or better.
Credits
3(3-0)
Prerequisites
JRN 250 with a C or better
Corequisites
None.
Analysis of Asian media systems and historical, economic, political and cultural factors shaping those systems. May be offered as Writing Intensive. (University Program Group IV-B: Studies in Cultures Outside of the Anglo-American Tradition)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
This course covers data-mining and data visualization techniques for organizational decision making by focusing on analytics: tracking, analyzing, and synthesizing real-time social media. Prerequisite: 30 hours of university credit.
Credits
3(3-0)
Prerequisites
30 hours of university credit
Corequisites
None.
Critical, historical and contemporary examination of African, Hispanic, Asian, Native American, and gender stereotypes in mass media. Self- portrayals by these groups using mass media. May be offered as Writing Intensive. (University Program Group IV-C: Studies in Racism and Cultural Diversity in the United States)
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Designed for beginning or intermediate photographers who want to improve their sports and action photography skills. Prerequisite: JRN 220.
Credits
3(1-2)
Prerequisites
JRN 220
Corequisites
None
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Prerequisites
None.
Corequisites
None.