ENT 570 Promo Strat Profit & Soc Ent
This course presents the interpreneur with the advanced theories of marketing and selling a product or providing a social service. Content will involve students in the concepts of research, product planning, product communication, sales implementation and after sales services applied to the entrepreneur's vision including an in-depth study of entrepreneurship in the social sector, an accelerating field of study and practice in today's world. Developing and implementing organizational models to address social problems and facilitate some meaningful change will be analyzed. Admission to the MBA program required.