Bachelor of Science in Business Administration – Digital Marketing

120 credits

Major Requirements (62 crs)

AC 251	Principles of Accounting I	3
AR 180	Multimedia	3
COM 375	Professional Social Media Communications	3
CYB 150	Web Design	3
DMK 301	Email Marketing	3
DMK 305	SEO/SEM	3
DMK 401	Viral and Organic Growth	3
FIN 363	Principles of Finance	3
MA 230	Introductory Statistics	3
MGT 231	Principles of Management	3
MGT 332	Legal and Ethical Aspects of Business	3
MGT 386	Data Analysis for Business Decision Making	3
MGT 485	International Business	3
MGT 550	Strategic Management and Ethics	3
MKT 231	Principles of Marketing	3
MKT 301	Business Learning Lab	Variable 2-3
MKT 395	Website Design and Digital Marketing	3
MKT 475	Marketing Research	3
MKT 497	Marketing Internship I	3
MKT 531	Strategic Marketing	3

	Choose one of the following:
EC 232	Principles of Microeconomics	3
EC 233	Principles of Macroeconomics	3

AR 180, EC 232 or EC 233, COM 375 and MA 230: Satisfies general education requirement - 12 crs

MKT 301 : 2 crs are required for the Business Administration - Digital Marketing major

EN 110	Principles of Composition	3
	Or
EN 111	English Composition I	3
EN 112	English Composition II	3
GE 102	Saint Mary Experience	2
GE 301	General Education Capstone	2
TH 112	Introduction to Spirituality	3
	Arts (Art, Music, Theatre)	3
	Mathematics - MA 134 or higher	3
	Humanities - must be from two different areas of study (Communication, English (including literature; excluding EN 200), History (excluding HI 301, HI 455, and HI 569), Philosophy, Theology)	6
	Natural Science with Lab	3-4
	Social or Behavioral Sciences - must be from two different areas of study (Criminology, Economics, Political Science, Psychology, Sociology, Social Work)	6
	Theology	3

Electives