Marketing Minor
Requirements
Marketing Minor for Sawyer Business School Learners (Minimum 9 credits)
A learner may choose to minor in marketing by completing a total of 9 credits from the following courses, beyond the completion of MKT-210 (or MKT-H210):
Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.
Complete a minimum of 9 credits from the following:
| MKT-310 | Storytelling and Personal Brand Building | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-320 | Marketing Research Methods and Tools in the Age of Generative AI | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-360 | Event Marketing Practicum | 3 |
| MKT-415 | Content and Influencer Marketing | 3 |
| MKT-418 | Beyond the Click:Topics in Consumer Privacy and Well Being | 3 |
| MKT-419 | Marketing Policies and Strategies | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Global Supply Chain Relationships | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports and Gaming: Marketing Insights from the New Frontier | 3 |
| MKT-440 | New Product Development | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-450 | Marketing with Generative AI | 3 |
| MKT-456 | Digital Marketing Analytics | 3 |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-550 | Special Topics | 1-3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.
Marketing Minor for College of Arts and Sciences Learners (Minimum 18 credits)
Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least 3.2 to enroll.
Required Courses for College of Arts and Sciences Learners
| SBS-101 | Business Foundations: Navigating the Fast-Paced Business Landscape | 3 |
| SBS-H101 | Honors Business Foundations: Navigating the Fast-Paced Business Landscape | 3 |
| SBS-104 | Innovative Teaming | 3 |
| SBS-H104 | Honors Innovative Teaming | 3 |
| MKT-210 | Principles of Marketing | 3 |
| MKT-H210 | Honors - Principles of Marketing | 3 |
Complete a minimum of 9 credits from the following:
| MKT-310 | Storytelling and Personal Brand Building | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-320 | Marketing Research Methods and Tools in the Age of Generative AI | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-360 | Event Marketing Practicum | 3 |
| MKT-415 | Content and Influencer Marketing | 3 |
| MKT-418 | Beyond the Click:Topics in Consumer Privacy and Well Being | 3 |
| MKT-419 | Marketing Policies and Strategies | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Global Supply Chain Relationships | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports and Gaming: Marketing Insights from the New Frontier | 3 |
| MKT-440 | New Product Development | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-450 | Marketing with Generative AI | 3 |
| MKT-456 | Digital Marketing Analytics | 3 |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-550 | Special Topics | 1-3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.