Marketing—B.S. (Dual Degree M.B.A.)

New York State Registered Program Code: 36661 (Dual BS/MBA Marketing)

HEGIS Code: 509.00 {Marketing and Purchasing}

Molloy Program of Study Code: MKDBS (Dual Degree)

Program Learning Outcomes

Students will be able to:

Demonstrate advanced knowledge related to the discipline of marketing.
Analyze and evaluate information or a situation to form a judgment.
Use written and oral communication skills effectively to deliver professional reports and presentations.
Integrate ethical concepts as they apply to business decisions.
Use quantitative and qualitative skills as they relate to the discipline of marketing.
Demonstrate knowledge of organizational theory as it applies to decision-making and leadership.

Requirements

General Education Requirements (35 Credits)

Acceptable courses listed under General Education Requirements.

Arts and Fine Arts (3 Credits) One out of two disciplines: ART History or MUS History

English Composition (3 Credits) ENG 1110

Languages (3 Credits)

Languages or Literature (3 Credits) Either a second Language course or Literature course

Social and Behavioral Sciences (9 Credits) Three out of four: History, Political Science, Psychology or Sociology

Science (3 Credits)

Philosophy (3 Credits)

Theology/Religious Studies (3 Credits)

Physical Education (1 Credit)

Core Course (4 credits)

NOTE: The General Education requirement is 44, and has been adjusted to 35, because the following Related requirement will also satisfy the requirement: CIS 3600, COM 2100, COM 2290, ENG 2380, and MAT 1150B. ETH is waived by BUS 5150.

Major Requirements (51-57 Credits)

BUS 1050	MOS Certification	0
BUS 2010	Principles of Management	3
MKT 2300	Principles of Marketing	3
MKT 2350	Consumer Behavior	3
BLW 2400	Business Law I	3
FIN 2500	Principles of Finance	3
ACC 2600	Accounting I	3
ACC 2610	Accounting II	3
MKT 3370	Marketing Strategy	3
MKT 3380	Fundamentals of Marketing Research	3
BUS 3430	Quantitative Analysis for Business Applications	3
BUS 4600	Business Internship I	3
BUS 4900	Capstone	3
BUS 5150	Business Ethics	3

BUS 4600: Full-time working students will take any 2000, 3000, 4000 ACC/BUS/ECO/MKT/FIN course with the Program Director's approval.

In lieu of BUS 3040, which is normally taken for the BS in Marketing program, the dual Marketing program students are satisfying this requirement by taking a BUS 5000-level course.

Complete three BUS/ECO/FIN/MKT 2000/3000-level electives or NMD/COM 2260 or MKT/COM 2550 (9 Credits)

Take one to three of the following BUS 5000-level courses (3 - 9 Credits)

Beyond BUS 5150 and the one required BUS 5000-level course, dual degree students may take up to two additional BUS 5000-level courses as Degree Electives.

BUS 5010	Managerial Accounting and Reporting	3
BUS 5030	Accounting Theory	3
BUS 5050	Accounting Research	3
BUS 5070	Computer Auditing	3
BUS 5100	Marketing Management	3
BUS 5110	Organizational Behavior	3
BUS 5200	Financial Statement Analysis	3
BUS 5210	Corporate Financial Management	3
BUS 5230	Advanced Taxation	3
BUS 5400	Leadership in Organizations	3
BUS 5500	Perspectives on Strategy	3
BUS 5540	Accounting for Healthcare Professionals	3
BUS 5550	Healthcare Marketing	3
BUS 5560	Economic Evaluations in Healthcare	3
BUS 5570	Healthcare Finance	3
BUS 5580	Healthcare Organization and Delivery	3
BUS 5590	Investment Management	3
BUS 5600	Advanced Topics in Finance	3
BUS 5630	Brand Strategy and Category Management	3
BUS 5640	Global Marketing	3
BUS 5650	Consumer Behavior in the New Media Environment	3
BUS 5670	Research Data for Market Intelligence	3
BUS 5850	Quantitative Analysis Supporting Managerial Decisions	3
BUS 5860	Project Management I	3
BUS 5870	Project Management II	3

BUS 5850 Quantitative Analysis is a prerequisite for BUS 5210 Corporate Finance.

BUS 5100 Marketing Management is a prerequisite for BUS 5630 Brand Strategy & Category Management, BUS 5640 Global Marketing, BUS 5650 Consumer Behavior, and BUS 5670 Research Data for Market Intelligence

BUS 5860 Project Management I is a prerequisite for BUS 5870 Project Management II.

Related Requirements (25 Credits)

CIS 1050	Computer Applications for Business	3
CIS 3600	Computer Information Systems in Business	3
COM 2100	Public Speaking	3
COM 2290	Introduction to Corporate Communications	3
ECO 2510	Macroeconomics	3
ECO 2520	Microeconomics	3
ECO 3200	Global Economics and Finance	3
ENG 2380	Techniques of Business Writing	1
MAT 1150B	Elementary Statistics for Business	3

MAT 1150B: MAT 1150A is equivalent if transferred or already completed

Electives (9 Credits)

One Liberal Arts and Sciences (LAS) credits for a B.S. degree are needed. FST 1000 counts towards an LAS Electives Requirement.

The LAS credits can be adjusted for ECO courses taken as major electives.

Electives needed can be adjusted for the optional six credits of BUS 5000-level Degree Electives.

(Adjust Electives needed for having a Minor(s), Remedials, ESL, Honors Programs, PED/FST waivers as needed, under consultation with advisor.)

A minimum grade of "B-" is required for 5000-level courses. A course in which the student receives a grade below a "B-" will not apply towards the MBA. The minimum Molloy standard cannot be waived.

Dual Degree students are responsible for selecting courses required to complete their intended MBA program. Course requirements vary by program (e.g., Accounting, Finance, Healthcare Administration, Management and Marketing) and not all courses are applicable to every program. Students should consult the Graduate Catalog for specific program requirements and discuss course selections with their academic advisor prior to registering for any BUS 5000-level course.

Total Credit Hours: 120-121

A maximum of twelve (12) graduate credits but less than six (6) graduate credits may be taken towards these undergraduate credits depending on individualized transcripts and advisement.

Only these courses may be used as part of the total credits for the bachelor's degree. Dual degree students must be awarded a bachelor's degree prior to being formally accepted into the MBA program of study.