Arts Administration, Bachelor of Arts

Goals

The Arts Administration major is for the student who has a strong affinity for the arts generally and plans to work in arts management. The program combines a dual foundation in a primary arts concentration (Art, Multimedia Communication, Music, or Theatre) and the business of the arts, which provides the student with historical, experiential, practical, critical, and ethical information. A secondary concentration in Art, Multimedia Communication, Music, or Theatre rounds out the course of study.

Through their primary and secondary concentration selections, the Arts Administration major participates in curricular and co-curricular activities, gaining hands-on experience and training at our on-campus art galleries; the campus television and radio stations; the student online news source; our film production club; in our ensembles; or in our annual theatre productions. Though it is not required, an internship in the arts is strongly encouraged.

The major in Arts Administration requires 30 credits in a Primary Concentration (Art, Multimedia Communication, Music, or Theatre); 15 credits in the Business of the Arts; and 15 credits in a Secondary Concentration (Art, Multimedia Communication, Music, or Theatre). A total of 60 credits are required for the B.A. in Arts Administration.

The Arts Administration major combines two areas of artistic interest with practical business applications.

The program's objectives are:

Develop skills in music or theatre, as well as a secondary artistic field;
Foster proficiencies in business administration;
Familiarize students with the standards for effective arts management.

Graduates of this program are prepared for a variety of arts-related applications in the business world. Opportunities exist in federal, state, and community arts agencies, and arts education programs.

Program Requirements for Arts Administration Majors (Art Concentration, 60 credits; Multimedia Communication, 60 credits; Music Concentration, 60 credits; Theatre Concentration, 60 credits)

Primary Concentrations

Primary Concentration - Art (30 credits):

ART 101	Foundations Seminar	1
ART 110	Basic Drawing	3
ART 113	History of Art I	3
ART 114	History of Art II	3
ART 118	Two-Dimensional Design and Color	3
ART 212	Three-Dimensional Design I	3
ART 218	Art in the Modern Era	3
ART 241	Digital Design	3
ART Elective	Studio Elective	3
ART Elective	Studio Elective	3

Primary Concentration - Multimedia Communication (30 credits)

COMM 104	Field Production and Editing	3
COMM 105	Audio Production	3
COMM 120	Introduction to Media Writing	3
COMM 200	Media, Culture, and Society	3
COMM 215	Media Performance	3
COMM 300	Digital Content Curation	3
COMM 315	Visual Communication	3
COMM 441	Media Management	3
COMM XXX	Elective	3

Take 3 practica from the following:

COMM 170 Practicum A, B, or C 1
COMM 171 Practicum A, B, or C 1
COMM 270 Practicum A, B, or C 1
COMM 271 Practicum A, B, or C 1
COMM 370 Practicum A, B, or C 1
COMM 371 Practicum A, B, or C 1
COMM 470 Practicum A, B, or C 1
COMM 471 Practicum A, B, or C 1

Primary Concentration — Music (30 credits)

MUSC 111A	Written Theory I	2
MUSC 112A	Aural Skills I	1
MUSC 120B	Vocal Methods II	1
MUSC 218A	Conducting I	1
MUSC 322	History of Music I	3
MUSC 323	History of Music II	3
MUSC Varies	Applied Music	4
MUSC Varies	Choral/Instrumental Ensemble 2 Credits	2
MUSC 203	Arts Management	3
MUSC 303	Practicum	2
MUSC 403	Internship	3
MUSC XXX	Music Business & Entrepreneurship	3
MUSC XXX	Elective(s)	2

Primary Concentration — Theatre (30 credits)

THEA 113	Introduction to Theatre	3
THEA 114	Stagecraft	3
THEA 130A	Theatre Lab	1
THEA 130B	Theatre Lab	1
THEA 230A	Theatre Lab	1
THEA 230B	Theatre Lab	1
THEA 247A	Stage Management	3

THEA 330A	Theatre Lab	1
	Or
THEA 330B	Theatre Lab	1

THEA 341	Theatre History	3
THEA 404	Theatre As A Business	3

THEA 430A	Theatre Lab	1
	Or
THEA 430B	Theatre Lab	1

THEA 450	Internship	3

Choose two courses from the following five:

THEA 241	Fundamentals of Acting	3
THEA 247B	Scenic Design	3
THEA 247C	Lighting and Sound Design	3
THEA 247D	Costuming and Make-Up	3
THEA 347	Stage Directing	3

Business of the Arts (15 credits)

Choose 3 COMM courses from the following

COMM 245	Public Relations Writing	3
COMM 341	Promotions and Events	3
COMM 344	Writing for Social Media	3
COMM 415	Communication Ethics and Law	3
COMM 440	Cause Related Communication	3
COMM 442	Grant Writing and Fundraising	3
COMM 443	Digital Analytics and Measurement	3

Choose 2 BUS courses from the following

BUS 111	Principles of Marketing	3
BUS 113	Retail Management	3
BUS 212	Advertising and Digital Marketing	3
BUS 213	Consumer Behavior	3
BUS 215	Visual Design Concepts	3
BUS 252	Legal Environment of Business/Law I	3

Secondary Concentrations

Students will also select one secondary concentration (15 credits) from the following (Art, Multimedia Communication, Music, or Theatre):

Secondary Concentration - Art (15 credits)

ART 113	History of Art I	3
ART 114	History of Art II	3
ART 218	Art in the Modern Era	3
ART Elective	Studio or Art History Elective	3
ART Elective	Studio or Art History Elective	3

Secondary Concentration - Multimedia Communication (15 credits):

COMM 441

Media Management

Choose 1 production course:

COMM 103	Studio Production	3
COMM 104	Field Production and Editing	3
COMM 105	Audio Production	3

Choose 1 speaking course:

COMM 101	Public Speaking and Presentation	3
COMM 215	Media Performance	3

Choose 1 writing course:

COMM 120	Introduction to Media Writing	3
COMM 265	Screenwriting	3
COMM 322	Copy Editing	3

Choose 3-credit Comm Elective or choose three practicums from among the following

COMM 170 Practicum A, B, or C 1 credit
COMM 171 Practicum A, B, or C 1 credit
COMM 270 Practicum A, B, or C 1 credit
COMM 271 Practicum A, B, or C 1 credit
COMM 370 Practicum A, B, or C 1 credit
COMM 371 Practicum A, B, or C 1 credit
COMM 470 Practicum A, B, or C 1 credit
COMM 471 Practicum A, B, or C 1 credit

Secondary Concentration - Music (15 credits)

MUSC 111A	Written Theory I	2
MUSC 112A	Aural Skills I	1
MUSC 120B	Vocal Methods II	1
MUSC 218A	Conducting I	1
MUSC 322	History of Music I	3
MUSC 323	History of Music II	3
MUSC Varies	Applied Music	2
MUSC Varies	Choral/Instrumental Ensemble 2 Credits	2

Secondary Concentration — Theatre (15 credits)

THEA 113	Introduction to Theatre	3
THEA 247A	Stage Management	3
THEA 341	Theatre History	3
THEA 347	Stage Directing	3
THEA 404	Theatre As A Business	3