Marketing Minor

Marketing Minor Requirements

A minor in marketing requires that the student take MKG 301: Principles of Marketing plus nine credit hours of additional marketing courses chosen with the written approval of a marketing faculty member.

The following courses are required:

MKG 301Principles of Marketing

3

Total Credit Hours:3

Choose three three-credit courses from the marketing courses below:

MKG 331Advertising Management

3

MKG 333Sales & Customer Relations Management

3

MKG 334Retail Management

3

MKG 336Buyer Behavior

3

MKG 341International Marketing

3

Or

INB 341International Marketing

3

MKG 435Marketing Analysis

3

MKG 438Marketing Strategy

3

Total Credit Hours:9

Total Credit Hours: 12

Marketing Minor Important Notes:

  • A course taken as part of a major cannot also be used to satisfy the requirements of a minor.