SPT 510 Sport Revenue Strategy

This course will examine the unique nature of marketing sport as both a participatory and spectator event. The principles of marketing and marketing management will be introduced and integrated with application to sport and sports-related organizations, as well as with non-sport organizations that affiliate with sport properties. The real-life applications of these concepts in the context of high school, collegiate and professional sport teams as well as sport equipment manufacturers and sport events will be highlighted.

Credits

3