General Catalog 2023-2024

SBAD 3220 Promotion and Selling Through Internet

Design, development and implementation of promotional and sales material through the Internet. Search for information to help the management of small business in the decision-making process. Strategies and methods, which include the image of the business, target market, and consumer buying behavior. Analysis and selection of segmentation methods, planning design and promotional plan.

Credits

3

Prerequisite

MKTG 1210, SBAD 2110, GEIC 1010