General Catalog 2021-2022

SBAD 2210 Relations with The Small Business Consumer

Psychological and socio-cultural factors affecting the relations between clients and the development of a small business. Analysis of the relations between clients and the search of alternatives to satisfy their needs, and the influences that they may have in the decision-making process of the organization.

Credits

3

Prerequisite

MKTG 1210, SBAD 2110