General Catalog 2021-2022

MKTG 4243 Marketing Research

Application of research methods with emphasis on decision making in the marketing area. It includes the study of the different mechanisms and investigation techniques that provide adequate and pertinent information for the identification of opportunities and the solution of problems. It requires the development of research projects and additional hours of open laboratory.

Credits

3

Prerequisite

MKTG 2220 and MAEC 2221