General Catalog 2021-2022

MKTG 3243 Distribution Logistics

Discussion of the mechanisms that allow the efficient and optimal delivery of goods, services and ideas from the producer to the consumer. Study of the selection, configuration and management of distribution channels integrated to the marketing components. Emphasis on the design, implementation, administration and evaluation of the strategies of the distribution channels at the local and international level.

Credits

3

Prerequisite

MKTG 2220