PHYT 7189 Principles of Practice Development and, Marketing
This course will serve as an introduction to principles of business development,marketing,& finance for a physical or occupational therapy- based practice. The major topics to be covered include strategic business planning and development,finance,and healthcare marketing.Instructional methods to be utilized will include pre-course self-study utilizing instructional technology,lecture review of pertinent material, and problem solving,small group activities,and student group presentations of material developed during class.