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Marketing, B.B.A.(MKTG)

Core Curriculum

Core Distinctive

FYSM 1300First Year Seminar: Gateway

3
COMM 1301Speech Communication

3
KINE 1170Wellness for Life

1
HIST 1300Making US History

3
RELI 2345The Religious and Philosophical Life

3
ENGL 3300Writing As Discovery

3
Total Credit Hours:16

Writing

BSAD 1301Business Writing

3
Or
ENGL 1301Freshmen Writing I

3
Or
ENGL 1302Freshmen Writing II

3
Total Credit Hours:3

Literature

ENGL 2301World Literature

3
Or
ENGL 2302English Literature

3
Or
ENGL 2303American Literature

3
Total Credit Hours:3

Fine Arts

Fine Arts - from Art, Music, Theatre

Total Credit Hours:3

Biblical Studies

BIBL 1301Old Testament Survey

3
Or
BIBL 1302New Testament Survey

3
Total Credit Hours:3

Kinesiology, Health and Recreation

KINE Activity course (X 2)
Total Credit Hours:2

Math

MATH 1316Finite Mathematics for Business

3
Or
MATH 1420Calculus I

4
or recommended
Total Credit Hours:3

Natural and Physical Sciences

BIOL or ENVS

3
PHYS, GEOL, CHEM, or PHSC

3
Science Lab

1
Total Credit Hours:7

Social and Behavioral Sciences

ECON 2331Princ of Macroeconomics

3
ECON 2332Principles of Microeconomics

3
Total Credit Hours:6

Total Credit Hours: 46

Requirements

Business Core

ACCT 2311Principles of Accounting I

3
ACCT 2312Principles of Accounting II

3
BSAD 2302Business Statistics

3
BSAD 2304Business Analytics

3
BSAD 3303Business Law I

3
BSAD 3367Management of Information Systems

3
BSAD 4325Business Ethics

3
CSCI 1303Intro to Computer Applications

3
ECON 1310Personal Finance

3
FINA 3341Principles/Financial Mgmt

3
MGMT 3351Introduction to Management

3
MKTG 3361Principles of Marketing

3
Total Credit Hours:36

Major: Marketing

MKTG 3363Consumer Behavior

3
MKTG 4362Marketing Research

3
MKTG 4366Marketing Management

3
MKTG upper level electives

9
Business upper level credits

6
Total Credit Hours:24

Total Credit Hours: 60

Requirements

Technological Competency and Electives

Technological-Competency-See-Business-Core
Electives

18
Total Credit Hours:18
 

Total Credit Hours: 124

Note: Must complete a minimum of 124 credits with a cumulative GPA of 2.0 or higher to graduate.
42 upper level credits (3000 and 4000-level) required.
80 Chapel attendances required.