CMBA 623 Digital Marketing
This course is a portion of the CMBA curriculum intended for those pursuing a concentration in marketing. This course encompasses a survey of digital marketing approaches ranging from email and social media to content curation and digital competitive intelligence. Students in this course will receive hands-on experience with many of today's cutting edge digital marketing tools, as well as learn to critique and create digital marketing strategies.
Prerequisite
CMBA 608 or Permission of the MBA Director.