CMBA 634 Content Marketing
The course is designed to enhance understanding of content marketing strategy as a long-term engagement strategy. Upon completion of the course, a successful student will be able to develop and communicate the business case for content marketing strategy, understand how a content marketing strategy fits with traditional marketing strategies and tactics, learn how to create messages and content that appeal to target audiences, and develop a comprehensive plan for content marketing from development to implementation and measurement.
Prerequisite
CMBA 608 or Permission of the MBA Director