400
Advanced techniques of multimedia graphics, digital publishing, and visual design for media industries including advertising, journalism and public relations. Prerequisite:
JRN 302.
Credits
3(3-0)
Principles and case studies. Prerequisites:
JRN 101 or 102; junior standing.
Credits
3(3-0)
Individual study under faculty direction. Prerequisite: senior standing.
Credits
1-3(Spec)
Critical examination and reporting of sports events. Writing Intensive. Prerequisite: JRN 202.
Credits
3(3-0)
Use of camera in a controlled environment, studio lighting and basic studio operation. Prerequisite:
JRN 220.
Credits
3(3-0)
Use and production of color transparencies, prints; basic considerations of media use. Prerequisites:
JRN 220,
JRN 320.
Credits
3(3-0)
Extensive use of the multiple-picture project to develop skills in visual storytelling, caption writing, and ethics. Digital SLR camera and external hard drive required. Prerequisites:
JRN 220, 320.
Credits
3(3-0)
Online storytelling for the photojournalist. Multimedia production combining still photography, audio, and video with the intended purpose of publishing on the Web. Prerequisites:
JRN 220; 56 credits completed.
Credits
3(3-0)
Experience in writing and marketing newspaper features and magazine articles. Submission of manuscripts for publication is required of each student in the course. Writing Intensive. Prerequisites: JRN 202, 203.
Credits
3(3-0)
Advanced techniques of digital journalism production using current media tools and software. Prerequisites: JRN 202, 340 with a C or better in each course. Recommended: JRN 203, 220.
Credits
3(3-0)
An introduction to data journalism that involves the investigating and reporting of news by prospecting for, analyzing, graphing, and mapping data from online databases. Prerequisites: JRN 202, 203.
Credits
3(3-0)
Advanced principles and techniques of online multimedia news and feature packages including writing and reporting, text, photos, interactive graphics, audio, video, other forms of multimedia. Prerequisites:
JRN 340, 440 for journalism majors,
JRN 340, 423 for photojournalism majors.
Credits
3(3-0)
Applying various online journalism theory and skills, such as web design, audio and video production, and photography to publish a web magazine as a group. Prerequisite: JRN 202.
Credits
1-3(Spec)
Experience in online journalism under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: Junior standing; prior approval of internship director.
Credits
3(Spec)
Creating and editing written materials for a variety of public relations purposes and a variety of media. Writing Intensive. Prerequisites: JRN 202;
JRN 350 or 353.
Credits
3(3-0)
A supervised, eight-week practicum for integrating social media into an organization's communications. This course is offered in an online format only. Prerequisites:
JRN 370 with a C or better. Written authorization (CMU approved forms) is required from the faculty advisor and on-site practicum supervisor prior to the start of the course.
Credits
3(3-0)
Techniques used to interpret advertising strategies and create advertising concepts, copy, layout, and presentations in print, broadcast and digital media. Prerequisites:
JRN 302, 360, 361.
Credits
3(3-0)
Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production and presentation of campaigns. Budget allocation, marketing research, assessment and evaluation. Prerequisites:
JRN 361;
JRN 365 or
MKT 315.
Credits
3(3-0)
This course will explain, explore, demonstrate, and examine the research techniques and interpretive skills used in the field of marketing- communications. Prerequisite:
JRN 360.
Credits
3(3-0)
Appropriate title to be listed when offered.
Credits
1-6(Spec)