400
Provides an understanding and evaluation of the advertising function within the modern business environment. Management decision-making is stressed in advertising as a vital communication tool. Prerequisites:
MKT 300 or
MKT 304,
MKT 310 or
JRN 360; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Methods for building the consultative selling skills necessary to form relationships with customers, negotiate successfully and develop and deliver effective sales presentations. Prerequisites:
MKT 300 or 304;
MKT 340; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Full time work experience under the supervision of the department and participating employer. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended:
MKT 320.
Credits
3-6(Spec)
Development of strategic methods for addressing retail problems. Problem solving orientation within the retail organizational setting. Prerequisites:
MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended:
MKT 422.
Credits
3(3-0)
Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. This course may be offered in an online format. Prerequisites:
MKT 255; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. This course may be offered in an online format. Prerequisites:
MKT 255;
MKT 300 or 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The role of transportation systems in an economy, transport system pricing, and the management of transportation operations. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The organization, planning, operation and control of a field sales force from the perspective of the sales manager. Prerequisites:
MKT 300 or 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. For students with a signed minor in Electronic Media Sales,
BCA 265QR and 56 semester hours completed.
Credits
3(3-0)
Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites:
MKT 300 or
MKT 304; STA 282; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: BUS 300.
Credits
3(3-0)
Methodologies that enable one to work with the leadership of customer organizations in order to develop solutions that enhance and sustain their competitive advantage. Prerequisites:
MKT 300 or 304;
MKT 340; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Integration of competencies in logistics related areas. Logistical policy establishment and decision-making for solving complex logistical problems that focus on global and intercompany logistics systems. This course may be offered in an online or hybrid format. Prerequisites:
MKT 431, 432; 86 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
A full time work experience occurring within a marketing or logistics organization. Detailed written report and assigned readings required. Prerequisites: Permission of instructor and department chairperson; 56 semester hours completed; Marketing or logistics major in addition to
MKT 300 or
MKT 304; admission to Professional Business Studies or listed on signed major or minor. Recommended: Completion of 6 credit hours in marketing.
Credits
3-6(Spec)
Directed reading or research on an approved topic. Open to seniors in good academic standing. Prerequisites: prior permission of instructor and department chairperson; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
1-6(Spec)
Provides the student an opportunity to analyze the accounting, finance, marketing, management, and production systems of an ongoing small business. Identical to ACC/FIN/MGT/492. Credit may not be earned in more than one of these courses. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(Spec)
Cross Listed Courses
FIN 492/ACC 492/MGT 492
A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed;
MKT 255, 305, 310, 450; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)