COM 765 LEADERSHIP AND STRATEGIC COMMUNICATION

This course will focus on strategic communication to internal and external stakeholders. From the perspective of the global leader, communication processes will be examined to build sustainable relationships, communicate vision, spearhead change, promote a positive organizational culture, encourage effective intercultural communication, mitigate crisis, and minimize conflict. Special emphasis will be placed on the ways interactions are shaped by organizational experiences and norms reflective of institutional structures and discourses.

Credits

3

Prerequisite

MGT 700

Distribution

COMMUNICATIONS