Marketing, Bachelor of Business Administration
Program Overview
The role of marketers is to identify and assess consumer and industrial market needs. Through innovative analytical research methods, marketing managers study cultural, social, economic, and environmental factors that can have an effect on product or service development. Based on this, marketers develop and manage marketing programs, including developing new products and services, promotion campaigns, distribution, and pricing appropriate to the targeted market opportunities.
If you are sociable, creative, analytical, and enjoy working with teams, you can expect a vibrant career in, for example, advertising, brand management, business development and sales, research and analytics, retail management, public relations, or digital marketing.
Admission requirements for this program beyond university admission requirements.
- Student must complete all 18 hours of Business Foundation Courses, and a minimum of 27 credit hours in the Core Curriculum including ECON 2301, before applying to VCoBE.
- Grades of ‘C’ or better in all Business Foundation courses.
- A minimum 2.6 GPA in the combined Core Curriculum, Business Foundation Core, and in any of the following completed advanced courses: BLAW 3337, QUMT 3341, MARK 3300, and MGMT 3361. This GPA calculation will include transfer coursework.
- All students pursuing a Bachelor’s degree from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Major coursework for their degree.
Progression requirements for this program.
- Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses in order to earn program credit towards this major. Students must maintain a minimum 2.5 Institutional GPA in degree plan.
Specific graduation requirements for this program beyond university bachelor’s degree requirements.
- Grades of ‘C’ or better in all Business Foundation courses.
- Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses.
- A minimum 2.5 Institutional GPA in the combined Business Foundation; Advanced Business Core, Marketing Foundation, and Prescribed Electives coursework being used to satisfy degree requirements.
- A minimum 2.5 Institutional GPA required for coursework being used to satisfy degree requirements.
Core Curriculum - 42 hours
The Core Curriculum serves as a broad foundation for the undergraduate degree. All candidates for a bachelor’s degree must achieve core student learning outcomes, including communication, critical thinking, empirical and quantitative skills, teamwork, personal responsibility and social responsibility, by completing courses within each category or component area of the Core Curriculum as outlined below.
The University has approved specific courses that satisfy Core Curriculum Requirements. Approved courses can be found on the Core Curriculum Page. Students seeking the most efficient way to complete the core curriculum and major or minor requirements are advised to take approved courses that can fulfill both requirements. Although core curriculum courses can also be used to fulfill major or minor requirements, earned credits hours are only applied once.
The courses listed below fulfill core curriculum and major requirements. Students who have completed a core curriculum category with courses other than those listed below will still be required to take the listed course(s) to meet major requirements.
020 Mathematics - 3 hours
| MATH 1324 | Mathematics for Business and Social Sciences | 3 |
Students who completed this category thru transfer course or who have changed their major to business will be allowed to apply MATH 1314 or MATH 1414 or MATH 2412 or MATH 2413 if it was passed with a ‘C’ or better
080 Social and Behavioral Sciences - 3 hours
Students who have taken another course in section 080 will still need to complete ECON 2301 with a ‘C' or better.
090 Integrative and Experiential Learning - 6 hours
Students who completed this category with other coursework should consult with an advisor.
Major Requirements - 72 hours
Required Courses - 48 hours
Business Foundation - 18 hours
Advanced Business Core - 18 hours
Marketing Foundation - 12 hours
Prescribed Electives - 24 hours
Management Information Systems - 3 hours
Choose one:
International Business - 3 hours
Choose one:
Ethics - 3 hours
Choose one:
| MARK 3330 | Business Ethics and Corporate Social Responsibility | 3 |
| MGMT 4304 | Business and Society | 3 |
Business Communication - 3 hours
Choose one:
| MARK 3320 | Personal Branding and Communication | 3 |
| COMM 3313 | Business and Technical Communication | 3 |
| MGMT 3335 | Communication Policy and Strategy | 3 |
Advanced Marketing Electives - 9 hours
Choose three:
Advanced Business Electives - 3 hours
Choose 3 hours from any Advanced Business course, including Marketing. Students are encouraged to consult with an advisor prior to selecting electives.
Free Electives - 6 hours
Free electives credit hours required may vary to achieve the institutional minimum of 120 hours for a degree.
Total Credit Hours: 42
Total Credit Hours: 120
View this program’s recommended roadmap to graduation.
UTRGV Roadmaps are a suggested sequence of courses designed to assist students in completing their undergraduate degree requirements. This is a term-by-term sample roadmap of courses required to complete the degree. Students must satisfy all requirements in their catalog including, but not limited to course prerequisites, grade point average and course grade benchmarks, progression requirements, and graduation requirements.
Students should meet with their academic advisor every semester to discuss their individualized path toward completion. Degree progress within this roadmap depends upon such factors as course availability, individual student academic preparation and readiness, student time management, work and personal responsibilities, and financial considerations. Students may choose to take courses during summer terms to reduce course loads during long semesters.