MARK 4355 Marketing Analytics
Marketing Analytics gives students a data-driven mindset by describing the most widely-used analytical techniques that are available to professionals in making marketing decisions. These analytical techniques help marketing professionals turn data into insight, and thus increases the probability that their marketing decisions would result in positive business outcomes, such as higher consumer acceptance for a proposed product, and higher revenues. The course teaches students tools such as A/B testing, between-subjects and within-subjects experimental design, and also gives students a conceptual introduction into marketing analytical tools that are computer-driven, such as Artificial Intelligence and Machine Learning.
Prerequisite
Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Offered
As Scheduled